Ultimate list of social media advertising tools
Written by Demian Farnworth | Posted on October 14th, 2011
This week, Jay Baer predicted that agency fees for social media will be $1.5 billion within five years. You might assume that’s solely the cost of managing and monitoring social media conversations—but there’s money to be made in social media advertising management, too. If you’re an agency in this space, you’ll need effective social media …
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Ultimate list of PPC advertising tools
Written by Demian Farnworth | Posted on October 13th, 2011
The Internet is a killer place to advertise. Since 2006, the percentage of online advertising spend has grown from 6% to 13.3% of total media expense. That’s $16.9 billion to $42 billion. There’s good reason for that. Unlike traditional advertising channels, online advertising is less expensive, far faster to market and easy to measure. Good …
Tools we love: Square
Written by Jon Henshaw | Posted on September 16th, 2011
I’ve been following Square since it was first announced in late 2009. Square had a simple goal: make it easy and affordable to accept credit cards with a mobile device. This intrigued me, and I was one of the first people to sign up. To use Square, you attach a small card reader to your …
Ultimate list of blogging tools for pros
Written by Demian Farnworth | Posted on July 28th, 2011
You don’t have to look far to find a list of the best tools for beginning bloggers. A benefit for them, no doubt. But those of us who have been around for a number of years often know about most of the conventional tools. So while the usual best-tools-bloggers-should-use lists are fine for the greenhorns …
Tools We Love: Rdio
Written by Alison Groves | Posted on July 15th, 2011
At a company of 19 people, finding something that we all agree on is a tall order. And while we don’t all agree on it (I’m pretty sure Greg is still working a turntable.fm room somewhere in the interwebs), Rdio has quickly become a tool we all love. I could say something cheesy like, “Well, …
Introducing Schema Creator for Google’s new structured data format
Written by Jon Henshaw | Posted on July 13th, 2011
Schema.org does its best to explain how schemas work. But do you understand them? I thought I did. The first time I created schemas for my own blog, I got really excited. Knowing me, I probably bounced up and down a little and told everyone how awesome schemas were. Then, later, I tested my schemas …
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How to create an easy-to-understand pie chart from backlink data
Written by John J Curtis | Posted on July 6th, 2011
If you’re an in-house SEO Manager, your big words around the office are hopefully customer-centric ones like conversion and retention. But if you’re an SEO Manager at an agency, your customers are other businesses, and the more common big words are justification and acquisition. We must make certain our current clients see the value of …
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Hang out with us Friday on Google Plus
Written by Courtney Seiter | Posted on July 5th, 2011
So, how ’bout that Myspace-Justin Timberlake deal? Just kidding, no one cares about that. Google+ is, of course, all anyone in the Internet marketing community is talking, blogging or pontificating about. While some are still trying to get into the damn thing for the first time* (no, we don’t have any invites), many have already …
How to create a Raven desktop app for Macs and PCs
Written by Taylor Pratt | Posted on June 27th, 2011
Ever wish Raven had a desktop app that you could quickly launch and dive right into? I actually get asked this a lot at the conferences Raven attends, and I always show off the one I created using Fluid. Fluid is a Mac application that allows you to create a desktop application out of any …
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Raven adds Google Webmaster Tools to its online marketing platform
Written by Jon Henshaw | Posted on June 6th, 2011
Google Webmaster Tools (GWT) has become a standard for website owners who need better insight into how Google views and treats their site. The Google Webmaster Central team has done a significant amount of work on the tools over that past several years, and they have slowly been making some of those tools available via …
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