Frustrated with social media link building and directory submissions? It’s time to get dirty by digging in and prospecting local directories to find broken link building gold. There are a ton of great broken link building resources out there. I obviously didn’t invent it, but I have my own unique twist on this established technique …

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What I’ll call the “Great Google Convergence” continued yesterday as Google announced that they would be merging their Google+ (G+) data into personalized search results (aka Search, Plus Your World). On the surface, this appears to be a desperate play by Google to make sure its social networking experiment, G+, gains more traction. However, I …

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I love data. I’m particularly fascinated by what you can learn in your website’s analytics to help improve both your marketing and your user’s experience. For both Raven Tools and my personal websites, I’ve always turned to Google Analytics. What I don’t love is how difficult it is to figure out how to customize Google …

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Ultimate list of blogging tools for pros It’s easy to find a good list of tools for beginning bloggers. But those of us who have been blogging for years often know about most of them. We asked professional bloggers what they use and recommend to come up with this ultimate list of tools for pros …

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At the end of the year, most of us spend at least a few minutes reflecting on the highs and lows of the past 12 months. But here at Raven Tools, we’re best at reflection when it takes the form of metrics and reports. So we ran the numbers on our top 10 most popular …

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Now that you’ve had a chance to look around our brand-new Social Stream and revamped Social Monitor tools (You have, right? If not, go now. We’ll wait.) we wanted to tell you a little bit more about the technology behind them. Both are powered by our newest partner uberVU, an end-to-end social intelligence solution that …

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Today our friends over at Skyrocket SEO posted a really nice infographic we wanted to share with you. It’s the result of the agency’s survey of 420 SEOs from around the globe, conducted to understand who uses what Internet marketing tools, and why. SEO Software Survey 2011 infographic By Skyrocket SEO We’re very happy to …

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This week, Jay Baer predicted that agency fees for social media will be $1.5 billion within five years. You might assume that’s solely the cost of managing and monitoring social media conversations—but there’s money to be made in social media advertising management, too. If you’re an agency in this space, you’ll need effective social media …

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The Internet is a killer place to advertise. Since 2006, the percentage of online advertising spend has grown from 6% to 13.3% of total media expense. That’s $16.9 billion to $42 billion. There’s good reason for that. Unlike traditional advertising channels, online advertising is less expensive, far faster to market and easy to measure. Good …

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I’ve been following Square since it was first announced in late 2009. Square had a simple goal: make it easy and affordable to accept credit cards with a mobile device. This intrigued me, and I was one of the first people to sign up. To use Square, you attach a small card reader to your …

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