Becoming a social media hero is no easy feat. However, let’s get something straight: When I say “hero” I’m not describing those self-proclaimed social “gurus” or “experts” you’re ignoring in your streams. I’m talking about the people hustling in the trenches every day, the ones behind that … Read More
RAVEN
Social Media Archives
Facebook rumors are nothing new. (Despite what you may have read, Morgan Freeman and Jeff Goldblum are still alive). But one that’s been spreading like wildfire through the local businesses I follow on Facebook isn’t helping anyone out. Here’s what I’m talking about: But I … Read More
Go and take a look at your favorite blog. Now check out your favorite Facebook fan page, the one you always make sure to read when it pops up in your timeline. Notice any similarities? Chances are, both places use pictures as much as they use … Read More
Social media crimes of passion can happen during everyday social media interactions or during crisis situations. You can plan your responses in advance—yes, even for issues you don’t even know are coming—and prevent a social media crime of passion from damaging your brand’s reputation. A … Read More
What’s that I hear you cry? Another Google algorithm update? Nooooo! It seems like you just can’t take your eye off the SEO ball for a second these days. There’s always something new coming into the mix that changes the rules. But what is clear … Read More
As a PR professional who’s been in communications for more than 15 years, I can say there’s never been a bigger change than the introduction of social media. It’s been both exhilarating and fraught with challenges and steep learning curves. And yet the premise of … Read More
Are you a community manager? Before you say no, know this: If you’re the one running any of your business’ social media outlets then you, my friend, are indeed a community manager. Yep. You’re welcome. A community manager is the person monitoring and engaging on … Read More
I saw a blog post recently that said the need for a social media plan is one of the “seven lies” surrounding social media discussions. The blogger’s point was that social media shouldn’t be put into its own marketing silo, rather, it should be part … Read More
You know how really get to know someone when you travel with them? Well, Raven is on a five-city tour with author and Social Media Explorer CEO Jason Falls as a top sponsor of his Explore tour, and we’re learning a lot about him. For … Read More
Are you one of those people who has a hard time remembering names when you meet someone new? I was, too – and then I learned what the problem was: I’m a jerk. It turns out that how well you can remember names has nothing … Read More