Get Social

Today we’re announcing a new batch of updates designed to help you get more done, more easily in the social space. The updates include lots of stuff you’ve been requesting (ability to edit scheduled tweets, for example) as well as some other features we dreamed up to help you save time in the often-overwhelming world …

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You’ve probably used Raven’s social media tools to post to Facebook and Twitter. But did you know how easy it is to track your campaigns right through Raven? Campaign variables allow you to tag all the links you send out via social media channels to keep track of how they’re doing in Google Analytics. It’s …

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You read their blogs, you’ve seen them speak – but do you know what they’re listening to? As a presenting sponsor of Explore Dallas-Fort Worth Feb. 17, Raven Tools wants to give you unparalleled access to the creative brains running this thing. So we asked the event’s speakers (update: and Social Media Explorer head honcho …

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Oh, the BS social media experts say

Written by | Posted on February 15th, 2012

A word to the wise, so-called social media “experts”: We’re on to you. When we announced a contest built around the hashtag #BSsocialmediaexpertssay, we weren’t sure what we’d get. Would anyone get it? Would people think we were jerks? So we were pleasantly surprised to receive an onslaught of tweets skewering – gently – the …

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Advertising on Twitter: Is it right for your brand?

Written by Mathew Guiver | Posted on February 3rd, 2012

One of my favorite new advertising opportunities is Twitter’s promoted products. Competition is low, engagement rates are high, and research indicates the audience actually likes seeing them. I spoke on Twitter’s promoted products at the SMX Social Media Marketing conference in December, which inspired this blog post. Here’s why I think Twitter is worth your …

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5 ways to make your content shareable

Written by Janet Aronica | Posted on January 13th, 2012

Now more than ever, your blog’s traffic depends on how much your community shares it. More and more, search engines are looking to reward rankings to the highest quality content, and the best content gets the Tweets, Facebook shares and Google +1′s that the search engines engine take into consideration. So it pays to pay …

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What I’ll call the “Great Google Convergence” continued yesterday as Google announced that they would be merging their Google+ (G+) data into personalized search results (aka Search, Plus Your World). On the surface, this appears to be a desperate play by Google to make sure its social networking experiment, G+, gains more traction. However, I …

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The work isn’t done at Raven once we launch a new feature. As proud as we are of our new Social Stream and revamped Social Monitor, we’re always working on new ways to make our tools even better. Here are some of the tweaks and changes we’ve made recently on our social tools. Even more …

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The nine top social media stories of 2011

Written by | Posted on December 30th, 2011

With even the Pentagon getting their feet wet with social media this year, the industry saw major growth – and growing pains in 2011. Here are nine of the biggest social media stories of the year. What are your picks? 1. Photos finish first While Google Plus got most of the hype, photo-focused social sites …

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300+ Internet marketing predictions for 2012

Written by | Posted on December 29th, 2011

If you love lists, top 10s and bullet points (and, come on, as Internet marketers this stuff is our bread and butter), the week between Christmas and New Year’s is a gold mine. We all try to make sense of the year by cataloging its high points and missteps, then move on to making bold …

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