Yesterday on this blog, I discussed eight questions to ask for better link building. These are questions you should try to answer about the sites you have targeted for links to your content. The ninth question — WHY did they link — is not as … Read More
As first reported by Danny Sullivan at Search Engine Land, Google has launched a major update to their algorithm to combat content farms. Google publicly stated that the update affects 11.8 percent of their search queries. From a rank tracking perspective, the timing of the … Read More
Most people don’t know this about me, but I have a master’s degree in Counseling Psychology, and I even had a private practice for a few years. While I think I was pretty good at it, I wasn’t cut out to listen to people’s problems … Read More
Keyword research is a building block of SEO efforts. Without a focused list of keywords that can drive search engine traffic and convert visitors, any work performed on- or off-site could be wasted energy. With a well-researched and fine-tuned keyword list, you can be sure … Read More
Managing your SEO clients’ expectations is as essential to their success as it is to your own. If your clients have unrealistic expectations, especially in regard to the timeframe for results, then they will most likely be unhappy with whatever you accomplish and may end up giving up early or, worse, on SEO altogether. If you want happy clients who sing your praises and you don’t want your client relationships to end prematurely, there are some key principles to establishing and managing expectations effectively. Read More
When examining the increasingly social quality of the web, the Los Angeles Times spotlighted Blekko, a start-up search engine company delivering results curated by a user’s social network. Here’s an interesting case of keyword matching. The ads by Google on the article page include google.com/sem … Read More
By now you’ve heard — probably too many times — that content is king. But before you rush out to hire an SEO copywriter, remember an inept king can lead his kingdom to ruin. When the kingdom is your brand, you can’t afford a minor … Read More
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