Analytics RX: Diagnosis and Recovery Session description: You just inherited a website—or have a new client. Where do you start? An initial analytics evaluation is very different from monitoring a campaign, so how do you even begin to evaluate a brand new site and uncover … Read More
Key Points in Launching a Global Website Session description: As the world becomes smaller and search marketing becomes more complex, the era of “ranking well in Google” is over. This is especially true for companies who are targeting multiple markets or countries. This new opportunity … Read More
As first reported by Danny Sullivan at Search Engine Land, Google has launched a major update to their algorithm to combat content farms. Google publicly stated that the update affects 11.8 percent of their search queries. From a rank tracking perspective, the timing of the … Read More
Most people don’t know this about me, but I have a master’s degree in Counseling Psychology, and I even had a private practice for a few years. While I think I was pretty good at it, I wasn’t cut out to listen to people’s problems … Read More
Keyword research is a building block of SEO efforts. Without a focused list of keywords that can drive search engine traffic and convert visitors, any work performed on- or off-site could be wasted energy. With a well-researched and fine-tuned keyword list, you can be sure … Read More
Managing your SEO clients’ expectations is as essential to their success as it is to your own. If your clients have unrealistic expectations, especially in regard to the timeframe for results, then they will most likely be unhappy with whatever you accomplish and may end up giving up early or, worse, on SEO altogether. If you want happy clients who sing your praises and you don’t want your client relationships to end prematurely, there are some key principles to establishing and managing expectations effectively. Read More
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