Your palms cover your sweaty face, your heart rate rises, and your extremities flail as someone squawks distantly, “We’re going to need to edit the dot H-T-Access file.” Naturally, your first instinct is blame WordPress, the IT guy, GoDaddy, or really anything so that you … Read More
At Raven, it’s no secret we’re pretty into structured data. We came out with Schema Creator, a simplified way to implement the format, soon after schema.org was created. And our WordPress Plugin for Schema makes it easy to add schema.org microdata to pages and posts … Read More
A lot of SEOs are still leaving structured data out of their onsite optimization. If you’re one of them, you may be missing out on better rankings, and subsequently forfeiting targeted traffic to your competitors. If you’re not familiar with structured data, I recommend that … Read More
I’ve always thought of the Eric Clapton/George Harrison guitar duel tale as an important parable that transcends both love and music. As the story goes, Clapton had fallen in love with Harrison’s wife (who ultimately became the muse for the song “Layla”). Harrison challenged Clapton … Read More
How do you know when you’re not getting your money’s worth? A couple of months ago, I was speaking with a prospect about his current web marketing, and it became clear that what he was getting from his current agency had little to no value. … Read More
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