There’s an ongoing obsession with tracking search engine result pages (SERPs). Both seasoned search marketing specialists and know-enough-to-be-dangerous webmasters can’t get enough of them. So what’s so special about these stats and why do people track them? Why Track SERPs? There are generally three … Read More
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Google Tests Horizontal Search Results A recent find by a member of the Google Blogoscoped forum reports that Google are now inserting horizontal search results in the middle of the Google results page. Those search results so far have been displaying images, video or shopping … Read More
Expanded Keyword List — Google Subscribed Links Submitting Content to Digg — 3 Milestones of A Front Page Digg Yahoo! Mobile Search — Adds Voice-Recognition, Search Assist Feature Improving Navigation — 5 Simple Steps to Improving Navigation A Google Surprise — 5 Things You … Read More
Search Engine Journal recently demystified the Google algorithm. It’s really a matter of perspective. Google Engineer’s Perspective Search Marketer’s Perspective Of course this isn’t totally true, and money doesn’t need to be involved, but it’s still damn funny. Read More
Google Update Dewey — Google Confirms Algorithm Change Optimizing Post Titles — Getting the Most Out of Your Post Titles After You Have Posted 14 Website Usability Guidelines — Keep The Users Coming Back for More Google Shortcut Tips — 10 Google Shortcut Tips … Read More
Leaked Images from Google! — Reveal Google’s X-Ray Spy Plan The Adventure of Many Lifetimes — Google and Virgin Combine to Create Virgle because “Earth has Issues” Google Print Local Ready for Launch — Local Advertising Will Never be the Same Gmail Custom Time … Read More
Yahoo’s Microformats Are Released Into the Wild Yahoo’s announcement that it was beginning to index semantic markup language a couple of weeks ago was a huge victory for the bottom-up approach to building the Semantic Web. However, Yahoo! is not only indexing microformats, it has … Read More
Although we prefer granular SERP Tracking, like the kind Raven provides, there’s another way to determine search engine result pages without having to ever visit Google. It’s called passive SERP tracking, and it utilizes the information that’s passed through from the referring search engine result … Read More
How to Bring Internet Advertising to TV — The Long View Privacy Policies and Search Engines — Do Search Engines Care About Whether a Website Has a Privacy Policy? Links From Foreign Language Sites — What Value (if any) Do They Have? Taking Advantage of … Read More