Despite the latest advances in search engine algorithms, link building remains a strong and viable part of an effective Internet marketing campaign. However, some caution should be taken when building links. For example, building links in bad neighborhoods can get you in all kinds of … Read More
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SEO Archives
Are You Measuring Your Social Media ROI? – Well, Are You? Google Adds Rich Snippet Testing Tool – Includes Microformats and RDFa aided code What You Need to Know About Phrase Based Optimization – Semantic Analysis and Phrase Based IR Inheriting a Website That’s Been … Read More
I’ve read a lot of discussion about Inbound and Outbound marketing lately, and what mystifies me is the premise that Inbound is somehow less expensive yet more effective than Outbound. The Inbound Marketing industry that has recently sprung up obviously has a vested interest in … Read More
There are a lot of ideas and theories about which backlink attributes affect organic search results (SERPs) the most, but the reality is that there are several factors. Ted Ulle of Converseon recently posted an excellent and concise list of backlink factors on a WebmasterWorld … Read More
The reporting of ROI for SEO and Social Media services is murky at best. That’s why compiling weekly and monthly reports for clients is one of the most time-consuming, frustrating, and yet rewarding parts of a search engine optimizer’s job. Unless you operate within a … Read More
Latent Semantic Indexing and Google – One More Time Is Your Social Media Consultant a Groupie, Chatty Cathy, or Strategist? – Do 65% of Social Media Consultants Talk Too Much? Top 10 Don’ts for SEO Copywriting – An Elaboration on How Not to … Read More
Twitter Fears Facebook. As It Should – Econsultancy discusses Twitter’s fear of Facebook, revealed through TechCrunch’s confidential Twitter document drop. HTML5 and The Future of the Web – Smashing Magazine helps us envision a brighter future and better web. Guess what browser is going to … Read More
Breaking Pages Apart – What Automatic Segmentation of Webpages Might Mean to Design and SEO Best and Worst Practices of Social Media Marketing – How To Represent Your Brand Online 5 Steps for Successful Social Media Damage Control – How to Control the Damage 10 … Read More
WordPress does an excellent job at providing incredible content management features, while also keeping its CMS as secure as possible. However, there are still some things you can do to make it even more secure, even from Google (I’ll explain that in a minute.) After … Read More
Google recently announced an update to their Image Search that allows you to filter your results to only display images with a Creative Commons license. For those who target Image Search, this update provides an excellent opportunity to get more exposure from their search results. … Read More