SMX Coverage For those of you who weren’t able to attend SMX West in Santa Clara this week, fear not – Lisa Barone over at Outspoken Media did a stellar job liveblogging. To see the sessions which were liveblogged, head on over to the Outspoken … Read More
RAVEN
SEO Archives
Today at SMX West I gave a presentation with Christine Churchill, Alex Cohen, Cady Condyles and Stoney deGeyter. My part of the presentation was to give you some keyword research strategies that involved using your web analytics, PPC and user testing, and a variety of … Read More
As all Internet marketers know, link building can be very tedious. That’s why we built a link management system into Raven, which now includes our new Site Finder and Backlink Explorer. We’re not the only company building useful tools. Recently, David Ogletree created SEO Fox, … Read More
Woulda, Coulda, Shoulda Had Success with Affiliate Marketing Sugarrae tells it how it is. If you’re an affiliate marketer and you haven’t read any Sugarrea’s previous posts on the subject, then go do it. Once you’ve done that, you need to check out the most … Read More
3 Reasons PR & Communications Pros Need to Know SEO PR Agencies and professionals have not always been engaged in Social Media or even thought it could be useful. With consumers spending increased time online and in Social Media, how can PR people use and … Read More
Monitoring Your Local Business in Real Time Foursquare and Yelp are fairly synonymous with local search. But how should business go about using these services to monitor or interact with their local customers? Matt Siltala’s post at Search Engine Journal provides practical advice for business … Read More
Using the hReview Microformat for your Review Pages If you’re an SEO and you haven’t investigated the use of Microformats on your website, read this post by Richard Baxter, in which he highlights the use of Microformats for your review pages, and explains how the … Read More
Ultimate Conversion Optimization Reading List SEO and Social Media are both very good methods of driving traffic. But if your site isn’t optimized for conversion, you could be losing out on some serious revenue. In his post today, The Grok says: Good conversion optimization should … Read More
Google’s Spelling Problems Being English (not British – thanks Matt), I was interested to see that Google UK was providing the alternative American English spelling of ‘optimization. It wasn’t just limited to that one word either – UK users searching for colonisation and americanisation were … Read More