We’re all exposed to PPC ads on a daily basis. Most of us ignore them (especially internet marketers and people in the SEO industry), but some ads still manage to grab your attention and almost force you to click on them. What makes these ads … Read More
Paid search is time consuming, occasionally frustrating, and often exhausting. One thing it’s not, however, is rocket science. Even flat-lined campaigns can be resuscitated with the implementation of a few easy steps. Before you decide to give up on PPC, try out these 5 easy … Read More
A great project manager can help streamline your company in many positive ways – including your PPC campaigns. Yes, PPC. All the things that good project managers do – set short term goals, keep a project on budget, juggle the data and numbers, communicate internally … Read More
Bid management is one of the more complicated areas of PPC marketing. Especially for newer advertisers, the prospect of bid management raises all kinds of questions: How often should I be doing it? What kind of time range should I be looking at before I … Read More
Raven has released a feature within our AdWords Insights tool called Search Query Performance. Search Query Performance shows the search terms that people used when they clicked on PPC ads. It also shows impressions, clicks and conversions. Both SEOs and SEMs will find value in … Read More
Editor’s Note: We Ravens are passionate about Internet marketing, and we don’t agree on everything. Thus, “He said, she said” was born. It could be an occasional series on the Raven Tools blog – as long as we keep disagreeing. What should we argue about … Read More
One of my favorite new advertising opportunities is Twitter’s promoted products. Competition is low, engagement rates are high, and research indicates the audience actually likes seeing them. I spoke on Twitter’s promoted products at the SMX Social Media Marketing conference in December, which inspired this … Read More
The Internet is a killer place to advertise. Since 2006, the percentage of online advertising spend has grown from 6% to 13.3% of total media expense. That’s $16.9 billion to $42 billion. There’s good reason for that. Unlike traditional advertising channels, online advertising is less … Read More
KEYNOTE – Lessons Learned: Maximizing Returns with Your Digital Marketing Investments Session description: Lessons learned as they relate to digital media and advertising based on an array of comScore studies. Guiding agencies down a path toward more effective planning, stronger evaluation and overall improved results. … Read More
