The best thing about the holidays is that they force us to stop to take a moment to remember what’s important in life. The fast pace and full immersion experience of life in SEM can keep us in a zone that keeps us from remembering … Read More
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Marketing Archives
Did you have a good time in Vegas? Party hard? Take home some winnings? Marvelous. Because now it’s time to bust your butt back into shape after those buffet brunches and session overdoses. You may have missed some big news happening outside the microcosm of … Read More
One of the world’s greatest computer criminal masterminds is serving two concurrent 20-year sentences following a series of cyberheists unparalleled in their sheer volume of human victimization. Albert Gonzalez used his hacker powers for evil, and it’s actually a really sad story because, as the … Read More
Well, whadya know, party people? It’s your girl Virginia back on the scene. In the immortal words of Beyonce: can you handle that? Oh, I know you can. Actually, it’s funny. Beyonce is my girl, and for a long time I might have told you … Read More
Mike Wilton is the search engine marketing manager for Plastic Surgery Studios, and is also an independent SEO consultant. He’s a fan of Raven Internet Marketing Tools, but that’s “just an added bonus” for his business name, he says. What’s the story behind Nevermore Search … Read More
Kristy Bolsinger is the Social Media Marketing Strategist at RealNetworks, primarily for the GameHouse.com team. Her job falls in the online marketing and customer acquisition group — a fairly unique place for the “social media” person to sit. One problem a lot of companies have … Read More
Yes. It’s a small, simple word that can be so difficult to secure from others. But did you know there are scientifically proven ways to increase your ability to persuade others? It’s true. You haven’t heard much about it because research on persuasion is somewhat … Read More
Let me rephrase: “personal brand” is a made-up term for “person.” A company needs a brand, an identity. A company is paperwork filed with the government. A logo, a slogan, a design style, an advertising or marketing campaign — these things help create a personality … Read More
If you aren’t building and leveraging a personal brand as part of an overall business strategy, then you are wasting your time. Brands, whether personal or corporate, exist to make money, not get free drinks at the next conference. There are many ways to leverage … Read More