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Marketing Archives

SEO’s own online reputation mess

When examining the increasingly social quality of the web, the Los Angeles Times spotlighted Blekko, a start-up search engine company delivering results curated by a user’s social network. Here’s an interesting case of keyword matching. The ads by Google on the article page include google.com/sem … Read More

Will technology save or sabotage education?

If Disneyland is the Happiest Place on Earth, driving to Disneyland and being turned away at the door must be the unhappiest experience in Southern California. During the holiday weekend, the park sold out of tickets, leaving my family and I stranded outside the gates. … Read More

Create your own Search Zeitgeist

As the Raven Senior Web Analyst, this is my favorite time of year. Search Zeitgeists are revealed, blogs make vague predictions for the coming year (that never get reviewed later) and, new for 2010, we discover the most retweeted tweets. As a proud member of … Read More

Know the issues: privacy, security, open access

There’s a delicate balance to find among emerging attitudes on privacy, regulation and rights ─ who controls the data on the web and the access to it. Facebook, the FCC and WikiLeaks brought the issues of privacy, security, and information access into sharp relief for the mainstream this year, but as you know, they’ve been bubbling up in consumer protection, advertiser and political circles regularly. These issues will color everything the industry does going forward. Read More

Tech news roundup: Bing, Chrome, millennials and marketing

Ah, the holidays. The most mind-bendingly dizzy time of the year. On top of our myriad family and work obligations, there’s a whole Internet marketing industry that won’t stand still for a minute. Let’s sort through last week’s search, social, mobile and marketing news together, shall we? Read More

Tech genorosity of all stripes

Earlier this week my yoga teacher read a passage from Jack Kornfield's A Path With Heart: A Guide Through the Perils and Promises of Spiritual Life. Kornfield describes the three types of generosity: tentative giving, brotherly giving and royal giving. Turns out, in tech, we have givers of all stripes. Read More

Regular health checks do a website good

We had a bit of a health scare in the Nussey household while I was home for the holidays. My six-year-old leopard tortoise, Hiccups ─ how do I put this delicately? ─ was stopped up. It had been three weeks since she last felt “moved” … Read More

As local-social deals sites skyrocket, marketers can hitch a ride

Google's presumed purchase of Groupon means more changes for Internet marketing companies — and local isn't the half of it. Read More

List of Epic Ninja Awesomeness

What you could do with the time you save by using Raven Internet Marketing Tools. Read More

Internet marketing news from while you were in a food coma

Prepare for your world to go into overdrive. The holidays are here, which means crunch-time in every sphere of life. At home there may be gift-giving and gatherings to plan. Work is pressing as vacation time nears. Retailers have added pressure of hitting sales goals … Read More