Earlier this month I attended the Public Relations Society of America Travel & Tourism conference in San Antonio, Texas. Whether or not people realize it, public relations and Internet marketing go hand in hand . . . I’ve always seen publicists as the original link … Read More
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Marketing Archives
I know what you’re hankering for. You want your search and social news, dontcha? Arienne blogged key sessions at SES New York 2011 for your enjoyment, so you’ve plenty to fill up on there if you haven’t already. If you’re in the mood for more … Read More
Happy Thursday, aka Raven blog news day! Japan and tech, online app security, Facebook futures, and miscellaneous fun stuff on the docket. To the links! Japan The devastating situation in Japan following last week’s tsunami has had a ripple effect in the tech world. Google … Read More
If a marketer can reach a viewer in a place of profound emotion, odds are that the message will take root to improve brand awareness and conversion likelihood. The field of psychology recognizes eight main emotions: Joy Trust Fear Surprise Sadness Disgust Anger Anticipation Research … Read More
News is abuzz about the South By Southwest conference set to start tomorrow—like my post yesterday on the top content marketing trends sure to dominate discussions on interactive media. Be sure to check that out to stay in the know of the event dubbed a … Read More
It used to be that reputation was everything. In a new media world where your every word and deed can be called upon with the click of a search button, reputation is now everything and a bag of chips. As SEOs, we’re well aware of … Read More
Search keeps changing. Apple has new devices in the pipeline. A Facebook app shot to white-hot popularity before being shut down. And international unrest shines a spotlight online. Got all that? Well, you’ve come to the right place. Search shifts and engagement The numbers are … Read More
Welcome to your weekly Raven dose of tech news. If you’ve been following the wires and blogs, you know it was a big week for apps and mobile as Apple and Google announced the availability for app developers to offer subscription plans and Microsoft teamed … Read More
When I first began writing my blog, I just wrote whatever I wanted. Increased branding was my ultimate goal; traffic was an indicator. I thought I knew what people wanted to learn about, but traffic never increased. I realized that what I thought would happen … Read More
Thursday already? The news has ranged across the gamut this week, with big happenings in the realms of mobile, privacy, social and the future of content publishing. To get caught up on the week’s news, read on. Privacy built into the browser Mozilla added “do … Read More