If you love lists, top 10s and bullet points (and, come on, as Internet marketers this stuff is our bread and butter), the week between Christmas and New Year’s is a gold mine. We all try to make sense of the year by cataloging its … Read More
At the end of the year, most of us spend at least a few minutes reflecting on the highs and lows of the past 12 months. But here at Raven Tools, we’re best at reflection when it takes the form of metrics and reports. So … Read More
Advertising Super Forum: The Future of Agencies in Paid, Earned & Owned Media Session description: LThe role of the agency in paid, earned and owned media, including threats of agency disintermediation by ad networks, search engines and other vendors. Speakers: Lisa Bari, Jason Damas, Steve … Read More
KEYNOTE – Lessons Learned: Maximizing Returns with Your Digital Marketing Investments Session description: Lessons learned as they relate to digital media and advertising based on an array of comScore studies. Guiding agencies down a path toward more effective planning, stronger evaluation and overall improved results. … Read More
Completing the Puzzle of Real-Time Data-Driven Marketing: Where’s the Missing Piece? Session description: In putting together a complete marketing campaign, we know that building an attribution model, one which determines optimal allocation and investment of media dollars, is a key practice, especially for players with … Read More
Give me an “amen” if you have ever suffered through a 60-minute PowerPoint presentation of marketing data “results” with no context or analysis. Raise your hand if you have ever read — or created! — a report so dense with numbers that the point of … Read More
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