Social Media For Agencies — Starting, Leveraging and Tracking a Profitable Social Media Practice Session description: Overcome the cultural and business model hurdles to create a profitable social media practice area. Set up procedures to quickly understand program effectiveness. The role of mobile in any … Read More
RAVEN
Marketing Archives
Advertising Super Forum: The Future of Agencies in Paid, Earned & Owned Media Session description: LThe role of the agency in paid, earned and owned media, including threats of agency disintermediation by ad networks, search engines and other vendors. Speakers: Lisa Bari, Jason Damas, Steve … Read More
KEYNOTE – Lessons Learned: Maximizing Returns with Your Digital Marketing Investments Session description: Lessons learned as they relate to digital media and advertising based on an array of comScore studies. Guiding agencies down a path toward more effective planning, stronger evaluation and overall improved results. … Read More
Completing the Puzzle of Real-Time Data-Driven Marketing: Where’s the Missing Piece? Session description: In putting together a complete marketing campaign, we know that building an attribution model, one which determines optimal allocation and investment of media dollars, is a key practice, especially for players with … Read More
Live from DMA 2011 Boston What’s Working Now: Email, Online and Direct Marketing Programs: This session explores what offers work, what techniques work and what is driving strong direct marketing results now for email, social, mobile, emerging media and integrated marketing initiatives. Speaker: Jay Schwedelson, … Read More
Give me an “amen” if you have ever suffered through a 60-minute PowerPoint presentation of marketing data “results” with no context or analysis. Raise your hand if you have ever read — or created! — a report so dense with numbers that the point of … Read More
Porn is as old as cave drawings. Put another way, as soon as man could draw himself with a larger penis, he did. As soon as he could make a dollar off of his drawing, he did that, too. Ever since, the creation, distribution and … Read More
For just a few minutes, I want to get you thinking about how the mix of things you do for clients can have a significant impact on the value they place on your services. Your clients typically have this need to compartmentalize what you do … Read More
Chris Brogan made him do it. That’s the short story behind why Texas-based affiliate marketer Nick Reese wrote How To Turn Traffic and Trust Into Sales. Why didn’t he just call it How Beginners Can Make Money Online? Well, that’s the long story. For Raven’s … Read More
Measure the Right Things and Achieve Magical, Analytics Awesomeness Session description: As marketers, we often fall in love with the wrong metrics and optimize/report in ways that don’t move the business goals forward. In this talk, Avinash shows a simple, powerful process to focus on … Read More