One of my favorite new advertising opportunities is Twitter’s promoted products. Competition is low, engagement rates are high, and research indicates the audience actually likes seeing them. I spoke on Twitter’s promoted products at the SMX Social Media Marketing conference in December, which inspired this … Read More
In terms of a ranking factor, site speed has been in the cards for a while – officially, since Google announced back in 2010 that it had become a consideration in rankings. The question is, how much does site speed affect rankings – and how … Read More
If you’ve been in the Internet marketing industry for a while, chances are you’ve heard of writer, marketer and consultant Joe Hall. Whether you’ve seen him speak at a conference, read his writing on Marketing Pilgrim or his own blog or had the good luck … Read More
At the end of the year, most of us spend at least a few minutes reflecting on the highs and lows of the past 12 months. But here at Raven Tools, we’re best at reflection when it takes the form of metrics and reports. So … Read More
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