Bid management is one of the more complicated areas of PPC marketing. Especially for newer advertisers, the prospect of bid management raises all kinds of questions: How often should I be doing it? What kind of time range should I be looking at before I … Read More
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Marketing Archives
This young couple loved their new house, except for the loud creak in the hall floor. They called a carpenter to fix it. He arrived, walked around for a few minutes, found a precise spot on the floor and hammered in a single nail. The … Read More
It’s great to have really smart friends, and Raven Tools is lucky to have lots. We’re sharing the wisdom of some of our Internet marketing pals in our monthly Ravenchat series on Twitter, and March found us chatting with data-head and shoe queen Annie Cushing … Read More
A deep dive into analytics can strike fear into the hearts of some less-than-hardy marketers, but not our March #Ravenchat guest. Annie “Annie-lytics” Cushing, a senior SEO at SEER Interactive, has made a career out of dominating data. She’s worked as Director of Analytics at … Read More
At Raven, where a third of the staff has some kind of background or experience in journalism, nearly everyone agrees that journalism is a noble profession. That’s especially true when to-the-death dedicated employees of traditional media deal with this every day: But those of us … Read More
At Raven, we have seen our share of love from our customers and our third-party partners. We have been stuffed with Bacon Explosions and had fine Scotch and local beer delivered to us. We have been flattered by a bird named after us. We have … Read More
Music streaming services may provide your daily soundtrack for link-building or writing blog posts, but have you considered what they can offer for your Internet marketing? The Swedish-based platform Spotify made a splash last year when it finally launched in the U.S., kicking off a … Read More
One of my favorite new advertising opportunities is Twitter’s promoted products. Competition is low, engagement rates are high, and research indicates the audience actually likes seeing them. I spoke on Twitter’s promoted products at the SMX Social Media Marketing conference in December, which inspired this … Read More
In terms of a ranking factor, site speed has been in the cards for a while – officially, since Google announced back in 2010 that it had become a consideration in rankings. The question is, how much does site speed affect rankings – and how … Read More
If you’ve been in the Internet marketing industry for a while, chances are you’ve heard of writer, marketer and consultant Joe Hall. Whether you’ve seen him speak at a conference, read his writing on Marketing Pilgrim or his own blog or had the good luck … Read More