The basics of A/B testing for websites
Written by Ruben Corbo | Posted on April 27th, 2012
Designing a website is both a creative and technical process that involves a lot of steps and phases, from brainstorming ideas on Day One to the day the site goes live. But even then, the job isn’t done. There will always be improvements to make based on the feedback of your customers and/or site visitors. …
The Goldilocks guide to SEO
Written by Courtney Seiter | Posted on April 26th, 2012
It’s an anxious time for SEO. We’ve got a brand-new Google algorithm update to parse, Webmaster Tools warnings raining down and a general crisis of conscience to boot. Heck, Google may have even thought your site was a “parked domain” when it wasn’t. How’s an SEO-focused Internet marketer supposed to get by these days? Maybe …
Break the rules! How to create YOUR social media strategy
Written by Courtney Seiter | Posted on April 24th, 2012
Have you noticed a change happening lately in social media? Brands are beginning to take control of their social media destiny. They’re ditching the averages, the best-time-to-tweet rules and best practices and doing what works for them. And it’s about time. Why is it happening now? Because we’re not average, and neither are our brands. …
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“Daddy creates buzz:” 11 questions with BlueGlass’ Chris Winfield
Written by Courtney Seiter | Posted on April 18th, 2012
The cofounder of BlueGlass, Chris Winfield is known in the Internet marketing industry as a regular speaker, a pro at getting press coverage (he’s been featured in The Wall Street Journal, The New York Times, USA Today and more than 200 other media outlets) and the possessor of great hair (read the comments for proof). …
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How Raven reports can help you land new clients
Written by Alison Groves | Posted on April 17th, 2012
When you walk into a meeting with a prospective client, you want to look your best. Let Raven help you land them. In a few simple steps, you can produce a professional, branded PDF report that’ll go a long way toward showing the prospect that you deserve their business. Here’s how to do it. Research …
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Did You Know? Edit scheduled tweets and Facebook posts
Written by Lance Conzett | Posted on April 16th, 2012
Back in February, we gave our social tools an overhaul, bringing Facebook and Twitter management into the style of our Social Monitor and Social Stream tools. But, more than that, we also added a handful of useful new features to those tools – including brand new Facebook insights, quick views and post scheduling. You’re probably …
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10 bid management tips from PPC pros
Written by Elisa Gabbert | Posted on April 13th, 2012
Bid management is one of the more complicated areas of PPC marketing. Especially for newer advertisers, the prospect of bid management raises all kinds of questions: How often should I be doing it? What kind of time range should I be looking at before I change my bids? Are the first-page bid estimates accurate? Can …
10 questions with Explore Nashville keynote Amber Naslund
Written by Courtney Seiter | Posted on April 11th, 2012
One of the best-known names in social media thought is Amber Naslund. The co-author of the best-selling business book The NOW Revolution, about the impact that social media has on how businesses work today, Amber is also the co-founder and president of SideraWorks, a social business consultancy that helps companies adapt to the complex business …
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Instagram and the $1 billion reminder
Written by Brannan Atkinson | Posted on April 10th, 2012
This young couple loved their new house, except for the loud creak in the hall floor. They called a carpenter to fix it. He arrived, walked around for a few minutes, found a precise spot on the floor and hammered in a single nail. The creak was gone. The carpenter handed the couple a bill …
Did you Know? How to change a site’s display name
Written by Irene Phelps | Posted on April 9th, 2012
When setting up a new website in Raven, the URL that you enter automatically populates as the website’s display name. But did you know you can change the way the website is displayed? Changing the display name might not be a concern if your website’s URL is short. But longer URLs can be necessary because …
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