What sort of idiot consultant would publicize his biggest mistakes to all the world? I guess that would be a confident, experienced, and successful one who has begun to value transparency and authenticity more and more as he ages. That’s me, if you haven’t guessed. I’ve been … Read More
RAVEN
Marketing Archives
The new mantra in Internet marketing is “great content.” After all, if it’s a Matt Cutts meme, it must be true – right? And while few of us would ever argue against great content, I’m here to say it’s not enough. Today you need to … Read More
In Raven Tools’ beloved home city of Nashville, Jack White is a hipster mascot of sorts. If the gushing media can be believed, the White Stripes and Raconteurs rocker is single-handedly responsible for driving the city’s newfound buzz thanks to his rock-star style and ability … Read More
For our July #Ravenchat on Twitter, in which we’re regularly joined by some of our smartest friends in Internet marketing, we got to hang out with the snarky, sassy and supersmart Meg Geddes, aka netmeg. Netmeg’s an internet/marketing consultant focusing on SEO, PPC, e-commerce and … Read More
She’s smart. She’s funny. She’s outspoken. She has excellent taste in punk rock. She’s Meg Geddes, aka netmeg, and she’s our guest for July’s #Ravenchat. This Renaissance woman and general straight-shooter is an internet/marketing consultant focusing on SEO, PPC, e-commerce and usability. And, uh, she … Read More
Tony weighed 398 pounds when Extreme Makeover sought him out. He was engaged. He lived in his fiancé’s apartment, which the makeover team redecorated and outfitted with exercise equipment. He had a nutritionist to teach him to cook and a trainer to motivate him to … Read More
The big tech talker this week—well, before Google parachuted some people onto Moscone Center in San Francisco—was about Orbitz varying its search results based on computer type. Orbitz showed Mac users more higher-priced hotels higher up in the listings. Why? Because Mac users were more … Read More
I’m pretty convinced that one day we’ll all communicate exclusively by animated GIFs and memes. At Raven, we’re one step ahead of the curve on this – we’ve already created an entire Yammer channel devoted to them. But who can blame us? We’re truly in … Read More
Dear pageview inflators, keyword stuffers and other Internet villains: Photo courtesy Roxanna Meta on Flickr We’re onto you. While we all love giant posts like “55 Coolest Superhero Powers,” not even the worst comic book villain would make us click through 55 pages one… at … Read More
One of the brightest minds in SEO thought joins Raven on Twitter next week. Ross Hudgens will be our special guest for #Ravenchat May 23 at 3 pm CST (GMT-5). Ross is SEO Manager at Full Beaker Inc. and is well known for being a … Read More