Designing a website is both a creative and technical process that involves a lot of steps and phases, from brainstorming ideas on Day One to the day the site goes live. But even then, the job isn’t done. There will always be improvements to make based on the feedback of your customers and/or site visitors. …

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It’s an anxious time for SEO. We’ve got a brand-new Google algorithm update to parse, Webmaster Tools warnings raining down and a general crisis of conscience to boot. Heck, Google may have even thought your site was a “parked domain” when it wasn’t. How’s an SEO-focused Internet marketer supposed to get by these days? Maybe …

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Have you noticed a change happening lately in social media? Brands are beginning to take control of their social media destiny. They’re ditching the averages, the best-time-to-tweet rules and best practices and doing what works for them. And it’s about time. Why is it happening now? Because we’re not average, and neither are our brands. …

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The cofounder of BlueGlass, Chris Winfield is known in the Internet marketing industry as a regular speaker, a pro at getting press coverage (he’s been featured in The Wall Street Journal, The New York Times, USA Today and more than 200 other media outlets) and the possessor of great hair (read the comments for proof). …

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When you walk into a meeting with a prospective client, you want to look your best. Let Raven help you land them. In a few simple steps, you can produce a professional, branded PDF report that’ll go a long way toward showing the prospect that you deserve their business. Here’s how to do it. Research …

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Back in February, we gave our social tools an overhaul, bringing Facebook and Twitter management into the style of our Social Monitor and Social Stream tools. But, more than that, we also added a handful of useful new features to those tools – including brand new Facebook insights, quick views and post scheduling. You’re probably …

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Bid management is one of the more complicated areas of PPC marketing. Especially for newer advertisers, the prospect of bid management raises all kinds of questions: How often should I be doing it? What kind of time range should I be looking at before I change my bids? Are the first-page bid estimates accurate? Can …

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One of the best-known names in social media thought is Amber Naslund. The co-author of the best-selling business book The NOW Revolution, about the impact that social media has on how businesses work today, Amber is also the co-founder and president of SideraWorks, a social business consultancy that helps companies adapt to the complex business …

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This young couple loved their new house, except for the loud creak in the hall floor. They called a carpenter to fix it. He arrived, walked around for a few minutes, found a precise spot on the floor and hammered in a single nail. The creak was gone. The carpenter handed the couple a bill …

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When setting up a new website in Raven, the URL that you enter automatically populates as the website’s display name. But did you know you can change the way the website is displayed? Changing the display name might not be a concern if your website’s URL is short. But longer URLs can be necessary because …

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