If you go to just about any search engine marketing (SEM) specialist, you’ll find out that their main service usually involves pay per click (PPC) advertising. Misleading consensus among SEM service providers, and ignorance on the part of clients, has led to the belief that … Read More

CampaignMonitor has put together 6 guidelines for creating marketing based email messages. These rules are useful to anyone who sends email messages for newsletters and opt-in mailing lists. The guidelines are below, and a full reasoning for each guideline can be found at the CampaignMonitor … Read More

I just read a story in the paper about the local high school. They received a $96,000 correction to their natural gas bill after 8 years of service, “due to billing error at Harpeth High School.” Apparently, most gas customers in our area have meters … Read More

I heard an interview with Steve Martin. When he’s “in the zone,” he does all his writing and creative work. When he’s not in the zone, he does the monkey brain stuff, like editing. The monkey brain, he said, can do the mundane, mimicking, non-creative … Read More

Can we make that rotate, and this flash? Although the actual question varies among clients, the premise remains the same. Clients and multimedia artists want cool, and cool to them often means whiz-bang-flash-pop! I’ve been developing websites for over 10 years, and I’ve started to … Read More