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Marketing Archives

Community Management, Forward March!

Building a great website is really only the beginning of your company’s journey through the web, even if sometimes it feels like the be all end all. Then you tackle content production, search engine optimization, and social media optimization. Done right? Website activate! Well, not … Read More

Review of Guy Kawasaki’s New Book “Reality Check”

It’s been a while since I’ve thought about Fake Steve Jobs. In fact, the last time he was on my radar was when we helped out him in late July, 2007. Well, he’s back, sort of, and he’s in perfect form. He was invited by … Read More

Physical = Digital?

Before I joined the team here at Sitening, I was tapped for a freelance project running the social network for the production company behind the new X Files movie, which proved to be a big hit amongst the fan community. Somewhere down along the way … Read More

Conversion Tracking Made Easy

One of my favorite new features of Raven is Conversion Tracking, located in the Analytics section. Similar to how Google AdWords conversion tracking works, Raven is able to easily track conversions, like signups and purchases. We recently used this for TweetStalk and were able to … Read More

Blending a Rake at PubCon 08 (Will it Blend)

George Wright of Blendtec did the Wednesday Keynote address at PubCon 08 this morning. For his finale, he blended a rake.   Read More

Sitening Hires Internet Veteran Kate O’Neill to Lead Services

Nashville, TN, October 24, 2008 — Sitening LLC, a bright, growing web marketing agency has hired Internet veteran Kate O’Neill as Managing Director. O’Neill most recently led customer experience and product development for Franklin-based Magazines.com. However, her experience in Internet design, development and strategy spans … Read More

Apple’s Marketing Spanks Microsoft’s Marketing

It’s hard to sell something you don’t really believe in. That’s the assumption I’ve been making with Microsoft’s new ad campaign, created by Crispin Porter & Bogusky. Microsoft has thrown some $300 million dollars at CP&B to make them pretty again, but the only thing … Read More

Email Spam Imitates Fake Life With ASCII Art

Straight off the heels of Pam’s Dwight Shrute’s ASCII portrait (from The Office in case you’re too good to watch TV), comes ASCII spam. I’m not suggesting that email spam has never used ASCII, but never so ambitious as this. Even the URL is ASCII, … Read More

Music Business Fail

Well, the music industry has done it yet again. The latest new “technology” in delivering music to the consumer is SlotMusic, or an album and other extras delivered on a MicroSD card. Yeah, I’ll let you soak that one up for a minute. The new … Read More

Do You Have An Online Strategy? Rex Hammock Does

I can’t tell you how many times I’ve struggled to get clients to agree to put a simple blog on their company website. The idea of semi-casual publishing on a corporate website, even for small companies, often feels like a daunting task for decision-makers and … Read More