Social media is something we live and breathe here at Sitening, and I like to fancy myself as a conversational marketing nerd. The medium is still fairly new however, and most companies wonder as they evaluate the possibility of implementing a conversational marketing plan into … Read More
RAVEN
Marketing Archives
WordPress does an excellent job at providing incredible content management features, while also keeping its CMS as secure as possible. However, there are still some things you can do to make it even more secure, even from Google (I’ll explain that in a minute.) After … Read More
Google recently announced an update to their Image Search that allows you to filter your results to only display images with a Creative Commons license. For those who target Image Search, this update provides an excellent opportunity to get more exposure from their search results. … Read More
One of the most frustrating things about registering a new domain and starting a new website is that you’re starting from scratch. That means that nobody knows your site exists and search engines are afraid to even touch it. New websites have a long hard … Read More
While most Internet marketers stick to online methods for promoting websites, there are still some offline methods that work well. T-shirts — if you do them well and give them away — can make a big impact with target audiences. The only problem with t-shirts … Read More
This first webisode kicks off JLB’s effort to redesign their client’s website to be search engine friendly and to lay the groundwork for their upcoming brand management and social media marketing campaign. Each webisode in this series will focus on how Raven can be used … Read More
Yesterday I wrote “every brand should be participating in the conversation!” and today I read an article in Advertising Age about how it really doesn’t matter. Oh. Well ok then. But the article does raise some fair points. While we in the industry might be … Read More
If there’s one thing I covet more than anything these days, it is AT&T’s UVerse installed in my home. Who wouldn’t want all of that fiber bandwidth pumping into their house for unlimited HD options and awesome internet speed? I know it is close too. … Read More
I’ve always been a big fan of contextual feedback and help in Web applications. For those who are unfamiliar with contextual help, it’s the act of providing support details that are directly related to the function you’re currently using. Contextual help can be implemented in … Read More
In a Telegraph article on the success story behind Clippykit bags and accessories, the author finishes with advice for prospering during a recession: Optimise your website. Keep driving customers to your website using PR and marketing and make your site ‘sticky’. It’s your portal to … Read More