Our guest writer this week is Marty Martin WordPress is an extremely powerful CMS out of the box (I know you already know that). And coupled with some really awesome plugins, you can really rock your niche. What you may not be aware of is … Read More
RAVEN
Marketing Archives
I may be late to the party on this, but I just noticed that Yahoo! is recognizing keywords that are formed using TLDs. For example, I have a website with the TLD of .st – mode.st. That domain is intended to convey the word modest. If … Read More
There is one thing that you won’t find on our site, and that’s how to do your job. While it’s tempting to be the company that provides tools, services, and also teaches you how to do Internet marketing, we feel the negatives outweigh the positives. … Read More
Two of the biggest challenges of running a niche Web site are what to write about, and what products you should mention and link to. In most cases, writers are limited to the products they can promote and earn from affiliate programs. Fortunately, Amazon.com provides … Read More
The art of being self-promotional is a natural tendency. In a cutthroat environment, it’s human nature to think of ourselves first. The justification for doing so is that somewhere down the line, we’ll benefit from it – whether it be financially or from a networking … Read More
When I first came to Sitening, the company that built Raven, I had a lot of ideas — none of which included the creation of a Web based SaaS. Instead, I focused on providing client services, like Web Design, Software Development, Information Architecture and Online Marketing. … Read More
Web enabled smartphones are here to stay and are growing rapidly. The iPhone takes up as much as 69% of smartphone traffic, and smartphones account for 15% of the entire US mobile phone market. The opportunity to optimize for the mobile Internet is right now. … Read More
When it comes to marketing your business online, there are many labels to sift through. The most common terms are: Search Engine Optimization Social Media Marketing Conversational Marketing User Generated Marketing Experiential & Live Marketing Engagement Marketing Inbound Marketing Evangelism Marketing Un-Marketing Relationship Marketing Permission … Read More
Last week we told you about launching TNne.ws, the branded URL shortener for The Tennessean, and the big news of today is the fact that Coke has launched a shortener of their own, cokeurl.com. While it makes sense from a brand standpoint to do this … Read More
