Data-Informed Content Strategy Session description: Learn how to analyze copious user data so that you can plan and budget for content strategies that work for audiences… and business plans. Organizations can effectively create and profit from content their audiences really care about. Speaker: Clare O’Brien, … Read More
Music junkies, film fanatics and marketing maniacs alike are descending on Austin this week, fearlessly getting their weird on at the proverbial mecca of the conference circuit, South By Southwest. Raven will be repping as exhibitors (have a blast in Texas, Jon, Alison and Taylor!) … Read More
Presenting, in no particular order, some Tumblr ways to goof off today.* No One Man Should Have All That Flour “Kanye West lyrics rewritten to be about food.” STFU Parents “You used to be fun. Now you have a baby.” The Story of Man “The … Read More
Sunday’s airing of the Grammy Awards highlighted a reality that content publishers have been struggling with for years. In typical fashion, West Coast viewers saw a tape-delayed version of the event. Yet West Coasters’ experience of the awards show was spoiled by real-time play-by-plays and … Read More
What is quality content, and who needs it, anyway? That’s the subject on tomorrow’s “Weapons of Mass Marketing” show on WebmasterRadio.FM. To introduce a two-part series on web content tools, hosts Jon Henshaw and Taylor Pratt invited Raven’s Communications Director Arienne Holland to argue about … Read More
Driving home from our family’s rare white Christmas mountain getaway, I shared a bit of trivia I thought my hipster siblings might get a kick out of. Facebook had compiled the most frequently used words and terms from status updates over the last year, and … Read More
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