What could the new ICANN domain names mean for online marketers?
Written by Taylor Pratt | Posted on June 20th, 2011
The Board of ICANN made two major announcements yesterday: They work on weekends and holidays. They are expanding the Top Level Domains (TLDs) available. What that means is, if you have at least $185K you’ll be able to get a domain like .travel or .toyota or whatever your heart desires. But what does that mean …
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Why and how to use Facebook Comments on your blog
Written by Jon Henshaw | Posted on May 12th, 2011
While I love blog comments for the conversations and the potential SEO benefit they provide, I hate the spam and moderation that goes along with it. Another issue I have with comments is that they don’t provide much exposure to the blog post (with rare exceptions). I was looking for a way to solve these …
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When to wuss out at work
Written by Arienne Holland | Posted on May 4th, 2011
Tiny white scars mar the skin on my hands. The crescents are remnants of a “who-blinks-first” game my little sister and I played when we got bored in church. She dug her 5-year-old nails into my 6-year-old flesh until I jerked my arm away. Of course, I did the same to her. She always cried …
To Like or not to Like Google +1? That is the clichéd SEO question.
Written by Jon Henshaw | Posted on March 31st, 2011
Google released +1 (pronounced “plus one”) yesterday, and search engine optimizers are already wetting their pants in excitement. +1 gives people with Google Accounts the ability to vote up (also known as Facebook Like) a page. Except in this case you do it in the SERPs! Google’s decision to add +1 to the search results …
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Why SEO Certification is a horrible idea
Written by Jon Henshaw | Posted on February 17th, 2011
Most people don’t know this about me, but I have a master’s degree in Counseling Psychology, and I even had a private practice for a few years. While I think I was pretty good at it, I wasn’t cut out to listen to people’s problems every day (and maintain a professional demeanor). Throughout that short …
First impressions from the Google Chrome OS CR-48 Notebook Pilot Program
Written by Jon Henshaw | Posted on December 21st, 2010
I can describe Google Chrome OS in one word. Minimalist. It’s the type of minimalism that conjures thoughts of Apple — where less is more, and a refined user experience trumps endless options. In Chrome OS, you live in the browser. As far as the graphic user interface (GUI) goes, the browser is the operating …
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Does Chipotle kill cats—and tweet private customer orders, too?
Written by Arienne Holland | Posted on December 15th, 2010
When I read about the Chipotle-dead cat-Facebook-hacker conspiracy this morning, I laughed and passed along the link to a couple of my colleagues. We’re outspoken fans of Chipotle — especially its online ordering system — and we were willing to give the company a break. Then this exchange happened this afternoon, and it made me wonder if there’s another conspiracy.
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What is Diaspora, and how does it affect social media marketing?
Written by Jon Henshaw | Posted on December 13th, 2010
The most popular social network, Facebook, wants you to use their network for one reason: so they can profit from your data. That’s an excellent goal for a business, but it’s not so excellent for its users. Facebook is banking on presenting a service that’s so useful — even necessary — that you won’t mind …
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List of Epic Ninja Awesomeness
Written by Arienne Holland | Posted on December 1st, 2010
What you could do with the time you save by using Raven Internet Marketing Tools.
Die, Epic, Ninja Words, Die
Written by Arienne Holland | Posted on November 23rd, 2010
Homer’s Odyssey was epic. You’re not. Help end the assault of words full of sound and fury, signifying nothing. Examples include: Epic Ninja Guru Awesomeness Skillz Why kill words like these from your marketing copy, blog posts, Twitter bios, etc.? 1. People laugh at you. Not with you, at you. And since your friends and …


