Editor’s Note: We Ravens are passionate about Internet marketing, and we don’t agree on everything. Thus, “He said, she said” was born. It could be an occasional series on the Raven Tools blog – as long as we keep disagreeing. What should we argue about next? He said: Why I hate retargeting What do I …

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What I’ll call the “Great Google Convergence” continued yesterday as Google announced that they would be merging their Google+ (G+) data into personalized search results (aka Search, Plus Your World). On the surface, this appears to be a desperate play by Google to make sure its social networking experiment, G+, gains more traction. However, I …

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It’s a question we get a lot. If Raven has a main company Twitter account—@RavenTools—then why do Raven employees use Raven Twitter handles, too? Like this… @RavenArienne (that’s me) @RavenJon (Jon Henshaw) @RavenPratt (Taylor Pratt) @RavenCourts (Courtney Seiter) @RavenGiant (Brannan Atkinson) …and so on. (There are more. Go follow them if you like.) This question …

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Every month or so ago, I search my name on Google Image. I do this mostly because I’m curious if and when a particular photo of Raven’s Alison Groves and me at a 2010 PubCon party will drop to, say, page 13. After checking every month for nearly a year, I was pretty used to …

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The Board of ICANN made two major announcements yesterday: They work on weekends and holidays. They are expanding the Top Level Domains (TLDs) available. What that means is, if you have at least $185K you’ll be able to get a domain like .travel or .toyota or whatever your heart desires. But what does that mean …

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While I love blog comments for the conversations and the potential SEO benefit they provide, I hate the spam and moderation that goes along with it. Another issue I have with comments is that they don’t provide much exposure to the blog post (with rare exceptions). I was looking for a way to solve these …

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Tiny white scars mar the skin on my hands. The crescents are remnants of a “who-blinks-first” game my little sister and I played when we got bored in church. She dug her 5-year-old nails into my 6-year-old flesh until I jerked my arm away. Of course, I did the same to her. She always cried …

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Google released +1 (pronounced “plus one”) yesterday, and search engine optimizers are already wetting their pants in excitement. +1 gives people with Google Accounts the ability to vote up (also known as Facebook Like) a page. Except in this case you do it in the SERPs! Google’s decision to add +1 to the search results …

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Most people don’t know this about me, but I have a master’s degree in Counseling Psychology, and I even had a private practice for a few years. While I think I was pretty good at it, I wasn’t cut out to listen to people’s problems every day (and maintain a professional demeanor). Throughout that short …

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I can describe Google Chrome OS in one word. Minimalist. It’s the type of minimalism that conjures thoughts of Apple — where less is more, and a refined user experience trumps endless options. In Chrome OS, you live in the browser. As far as the graphic user interface (GUI) goes, the browser is the operating …

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