Value. It’s a word we encounter every day. We look for good values when shop for groceries, clothes or services. We protect the things of value in our homes and in our lives. But what does value mean in Internet marketing? Everything. Like Peep Laja … Read More
You missed your daughter’s school fall festival. You missed half the vacation that was supposed to relax you. Hell, you missed most of your 30s. All for the sake of the business you pumped life into. And now some kid tells you that your website … Read More
Raven loves marketers. Share your favorite of our 15 nerdy Valentines for marketers with that special someone in your life. Happy Valentine's Day! Read More
Have you ever heard of the broken windows theory? The idea behind the criminology theory by James Wilson and George Kelling is that when people see little things going wrong in their neighborhood – broken windows or graffiti on the bus – it becomes a signal … Read More
Can you please everyone all of the time? Nope. But by choosing your target market wisely and honing in on it, you can please the right people all of the time. Any entrepreneur knows that in order for a business to succeed it has to be aimed … Read More
Relationship building is the foundation of successful blogger outreach. If PR isn’t your forte, there are few other methods you can use to open the door. The psychology behind marketing can be a very powerful tool. From neuromarketing to consumer behavior, there is a science … Read More
Getting visitors to your website is only half the battle. Once potential customers are there, 88% of them will research your company before deciding to conduct business with you. That’s why we produced the McKremie Online Reputation Management Survey, which provides insight into consumer behavior … Read More
What sort of idiot consultant would publicize his biggest mistakes to all the world? I guess that would be a confident, experienced, and successful one who has begun to value transparency and authenticity more and more as he ages. That’s me, if you haven’t guessed. I’ve been … Read More
The new mantra in Internet marketing is “great content.” After all, if it’s a Matt Cutts meme, it must be true – right? And while few of us would ever argue against great content, I’m here to say it’s not enough. Today you need to … Read More
In Raven Tools’ beloved home city of Nashville, Jack White is a hipster mascot of sorts. If the gushing media can be believed, the White Stripes and Raconteurs rocker is single-handedly responsible for driving the city’s newfound buzz thanks to his rock-star style and ability … Read More
