SEO has always had a rough ride when it comes to client services. Unlike paid advertising, search engine optimization can take time before any significant results can be reported. This can make SEO a difficult sell, especially when compared to PPC’s instant gratification. Some of … Read More
At least 30 people died when bomb after bomb exploded, each one timed to inflict maximum casualties. In Iraq. On Tuesday. Did you stop your marketing? Did you stop your marketing the day that Steve Jobs died? Roger Ebert? Margaret Thatcher? Nora Ephron? What about … Read More
Something horrible happened yesterday in America. In the midst of the blood and terror, there were the heros we all hoped we would see: runners who kept on running to the hospital to give blood, first responders taking control of a chaotic scene, strangers opening … Read More
There’s something about the emotion captured in an image that has fascinated us since the time of cave paintings. Today, it seems like we’ve moved from still lifes and realism to crudely drawn rage comic memes and simple animated GIFs. A downhill slide for art? … Read More
Value. It’s a word we encounter every day. We look for good values when shop for groceries, clothes or services. We protect the things of value in our homes and in our lives. But what does value mean in Internet marketing? Everything. Like Peep Laja … Read More
You missed your daughter’s school fall festival. You missed half the vacation that was supposed to relax you. Hell, you missed most of your 30s. All for the sake of the business you pumped life into. And now some kid tells you that your website … Read More
Raven loves marketers. Share your favorite of our 15 nerdy Valentines for marketers with that special someone in your life. Happy Valentine's Day! Read More
Have you ever heard of the broken windows theory? The idea behind the criminology theory by James Wilson and George Kelling is that when people see little things going wrong in their neighborhood – broken windows or graffiti on the bus – it becomes a signal … Read More
Can you please everyone all of the time? Nope. But by choosing your target market wisely and honing in on it, you can please the right people all of the time. Any entrepreneur knows that in order for a business to succeed it has to be aimed … Read More
Relationship building is the foundation of successful blogger outreach. If PR isn’t your forte, there are few other methods you can use to open the door. The psychology behind marketing can be a very powerful tool. From neuromarketing to consumer behavior, there is a science … Read More
