You’ve probably used Raven’s social media tools to post to Facebook and Twitter. But did you know how easy it is to track your campaigns right through Raven? Campaign variables allow you to tag all the links you send out via social media channels to keep track of how they’re doing in Google Analytics. It’s …

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Music streaming services may provide your daily soundtrack for link-building or writing blog posts, but have you considered what they can offer for your Internet marketing? The Swedish-based platform Spotify made a splash last year when it finally launched in the U.S., kicking off a partnership with Facebook that helped balloon its paying subscribers to …

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Editor’s Note: We Ravens are passionate about Internet marketing, and we don’t agree on everything. Thus, “He said, she said” was born. It could be an occasional series on the Raven Tools blog – as long as we keep disagreeing. What should we argue about next? He said: Why I hate retargeting What do I …

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You read their blogs, you’ve seen them speak – but do you know what they’re listening to? As a presenting sponsor of Explore Dallas-Fort Worth Feb. 17, Raven Tools wants to give you unparalleled access to the creative brains running this thing. So we asked the event’s speakers (update: and Social Media Explorer head honcho …

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A word to the wise, so-called social media “experts”: We’re on to you. When we announced a contest built around the hashtag #BSsocialmediaexpertssay, we weren’t sure what we’d get. Would anyone get it? Would people think we were jerks? So we were pleasantly surprised to receive an onslaught of tweets skewering – gently – the …

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It’s no secret we think our friends at the online marketing agency Blueglass are pretty smart. Heck, we’re the premier sponsor of their upcoming conference. So when they acquired Voltier Digital, a boutique agency specializing in content marketing, we took notice. Content marketing is growing as an Internet marketing discipline, spurred by Google’s hunger for …

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Got a website? You need a content strategy. Too many websites are meticulously built and then filled with thrown-together content that doesn’t engage with the customer. Think about how you browse the Internet as a consumer. How often do you read a whole page of content to find out one piece of information? Do you …

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Ever since we launched our No BS Contest for tickets to Social Media Explorer’s Explore Dallas event Feb. 17, we’ve been buried in BS. In honor of Social Media Explorer’s Jason Falls’ book No Bullshit Social Media, we’ve been asking contestants to tell us the best (worst?) BS they’ve heard from social media “experts” and …

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One of my favorite things about Research Central is how versatile it is. Each section within Research Central can be used in a multitude of ways. Recently I’ve found myself turning to the Backlinks and Keywords sections to discover new backlink opportunities that I wouldn’t have been able to find without Research Central. Let me …

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This week, Raven Tools is at Online Marketing Summit, a global educational event for marketing professionals in San Diego. And we brought along some lucky contest winners, too! We had a few extra tickets to give away, and since OMS is one of the first Internet marketing conferences of the year, we asked: what will …

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