Tuesday, May 18th, 2010
“Utilizing Content and Site Aggregation for Social Media Marketing” – Brent Csutoras Brent has been doing Social Media since it took 15 diggs to get to the front page of Digg (a long time ago). 80% of Brent’s conversations with clients is about content. Quality content is extremely important in ...
Tuesday, May 18th, 2010
It is busy online. Sarah offers up some stats: 1 in every 3 Americans is a conversationalist, and is someone who updates their status on a social networking site such as Facebook or Twitter. 79% of the 100 largest fortune 500 use Facebook, Twitter, or other social networks. February 10, ...
Monday, May 17th, 2010
This is the last session of Day 1 and Brian Chappell is up first. “Link Building Is Changing – Divulging the tactics of the past and how marketers should take a holistically new look at link building” – Brian Chappell, Adapt Marketing Link building was cookie cutter. There was a ...
Monday, May 17th, 2010
In 1996 Alta Vista was a search engine, Yahoo was a hand picked list of websites where META Tags, Title tags, and content = Ranking success! This was easily spammed and forced search engine algorithms to get more sophisticated. People were abusing the system. Better determination was needed to see ...
Monday, May 17th, 2010
“Juicing Up Your Link Profile: How to Turn Good Links Into Great Links” – Jon Payne, Ephricon Web Marketing Jon, can’t be here today due to the birth of a new baby boy – congrats Jon! (we’ll link to Jon’s presentation and/or summarize it soon). “Link Building – Methods, Risks, ...
Monday, May 17th, 2010
“Scalable Techniques to Efficiently Optimize Mega Sites” – Russ Jones, Yahoo Inc. What is a mega site? Competitive – poker sites. Very large sites dependent on mid-tail and long tail traffic, such as Amazon or Wikipedia. Very specific search intent. Techniques PageRank Sculpting: PageRank sculpting via nofollow is dead (probably). ...
Monday, May 17th, 2010
Lee Odden is first up at Search Exchange. Here we go… A lot of people are paying attention to Google because that’s where the money is, but there is lots of scope for diversification. Lee poses a question – What if Google disappeared tomorrow? What would happen to your business? ...
Thursday, May 13th, 2010
Search Exchange is just around the corner, and just like I promised, I’ll be live blogging the conference on behalf of Raven. We’re really excited to get to be a part of a brand new conference and in addition to live blogging the conference, Jon Henshaw will be speaking on ...
Wednesday, April 14th, 2010
Today at PubCon South in Dallas, TX I had the pleasure of speaking on a panel about Analytics Strategies. My focus of the discussion was around the best ways to measure your social media activities. In order to accomplish that goal I recommend setting up a 5-part action plan. In ...
Saturday, March 6th, 2010
I’m spending the day at PodCamp Nashville, where 500 or so members of the social media marketing community are gathered to hear members of the community speak on things they are passionate about, as well as plenty of fun networking. Sessions are running all day long on anything from SEO ...