Thursday, December 11th, 2008
It’s not uncommon for a site to have mutiple domains and sub-domains pointing to the same content. For example, you can get to this site using sitening.com or www.sitening.com. But for on-site SEO it is important that all requests are 301 redirected to a single hostname. If Google can get ...
Thursday, October 16th, 2008
Each aspect of an SEO campaign defines its own area of importance. Building links should be no different. While significant in its contribution, link building on its own does not make or break an SEO campaign. If you’re investing all of your time, energy and resources building links, it may ...
Thursday, September 11th, 2008
Whether you’re one of the two candidates to be the next President of the United States or a plumber looking to expand the reaches of his service area, your identity online can define what you do elsewhere. A recent analysis of the Technorati Top 20 blogs suggests that there is ...
Thursday, August 14th, 2008
Quite often, the way to find out if something is fraudulent is to compare it with the real deal – something authentic. Now, this is not to say that unfriendly URLs are fraudulent in any way; it’s just that they’re untidy, dirty and definitely not liked by search engines. So ...
Monday, July 28th, 2008
Quite often companies have websites built and don’t understand why they’re not receiving traffic. The design is attractive and standards compliant, the user interface has been tested, and the content has been added. Everything is set up and ready for success. However, a lot of the time, a company’s web ...
Wednesday, July 2nd, 2008
Depending on what stage of the process you’re involved at, the domain name may have already been decided. However, if you’re involved with the process before the decision to buy a domain name has been made, then there are several things to consider when purchasing a domain name for best ...
Friday, June 20th, 2008
Site Design First impressions can be important. How your site looks and reacts can be the difference between users taking the time to browse through and users who land on a page and immediately click away. We’ve all been a part of this experience. The site is either too difficult ...
Friday, June 13th, 2008
Sun Tzu once said “Carefully compare the opposing army with your own, so that you may know where strength is superabundant and where it is deficient.” In the ever-changing world of internet marketing, analyzing your competitors can give you a distinct advantage. Knowing what they do well and what they ...
Tuesday, June 3rd, 2008
Keyword research is essential to get your SEO campaign off to a good start. A successful SEO campaign will benefit in the short and long term from diligent and extensive keyword research. During keyword research, you need to be aware of the following when deciding on your keywords and search ...
Friday, May 30th, 2008
When I was updating the Raven Weekly blog post last Friday, I noticed that we hadn’t posted an article since our piece on 7 Social Media Websites and Their Impact on SEO – almost two months ago! I think it’s time we changed that statistic. Every SEO campaign is a ...