Thursday, May 6th, 2010
This is a feature article I had the honor of writing for the May issue of Vue Magazine, a monthly magazine from Market Research and Intelligence Association in Canada. They gave me permission to republish the article on our blog. You can also download a PDF version of the article. ...
Thursday, December 3rd, 2009
This year has been a good year for me and Google. 2009 brought more love to our love/hate relationship, mainly because of two major announcements. The first announcement had to do with my longtime infatuation with microformats and Google’s inclusion of rich snippets, like hReview microformats, into their SERPs. The ...
Monday, November 23rd, 2009
When it comes to link building, driving exposure to a website, and affiliate marketing, commenting on blogs is still alive and well. One of the things I love about Internet marketing is the constant adaptation of techniques. For example, while blog comment marketing is still prevalent, the approaches used by ...
Wednesday, November 18th, 2009
Web enabled smartphones are here to stay and are growing rapidly. The iPhone takes up as much as 69% of smartphone traffic, and smartphones account for 15% of the entire US mobile phone market. The opportunity to optimize for the mobile Internet is right now. Mobile Web Indicators Mobile Web ...
Monday, July 27th, 2009
The reporting of ROI for SEO and Social Media services is murky at best. That’s why compiling weekly and monthly reports for clients is one of the most time-consuming, frustrating, and yet rewarding parts of a search engine optimizer’s job. Unless you operate within a certain niche, it’s unlikely that ...
Thursday, July 9th, 2009
One of the most frustrating things about registering a new domain and starting a new website is that you’re starting from scratch. That means that nobody knows your site exists and search engines are afraid to even touch it. New websites have a long hard road to getting indexed and ...
Tuesday, June 9th, 2009
An old R&D project has finally seen the light of day. We had played around with copy analysis a long time ago, but got distracted with some other features we wanted to work on for Raven. Yesterday afternoon we stumbled upon this feature and decided to clean it up and ...
Tuesday, February 17th, 2009
Delicious is well known for playing around with their nofollow policy. One of the more recent nofollow discoveries occurred when they relaunched their new design. For example, when you visit a user’s bookmark page (http://delicious.com/username) it defaults to the “Regular View”. However, if you clicked on the “Full View” link, ...
Friday, January 16th, 2009
Jeremy Rivera recently brought David Harry’s article on reciprocal linking to my attention. David makes the case that reciprocal linking is pointless and points to patents by Yahoo! to help make his point. The main goal of the patent is to automatically identify (over done) reciprocal links that may be ...
Monday, December 29th, 2008
Return on Investment (ROI) is what every client wants from a search marketing agency. It’s an easy thing to calculate if you’re doing Pay-Per-Click (PPC) advertising. If your revenue is higher than your spend, PPC management fees and cost of goods, then your client is getting a return on their ...