The Raven Archive

Archive for the ‘ Google ’ Category

SEO Weekly Digest – Issue 53

Friday, December 4th, 2009

Google Releases Site Performance Tool As mentioned by Matt Cutts at PubCon Las Vegas, Google may be introducing page loading time as a ranking factor. Right now, it’s not clear just how much significance will be placed on page speed, but the release of the Google Page Speed tool and ...

Google’s New Search Features Offer More Opportunities for SEO

Tuesday, October 20th, 2009

While Bing debuted several new features with their updated and rebranded search engine, Google continues to one-up them with new features of their own. Google’s new features are changing the search engine optimization landscape once again, and are also providing new opportunities for Internet marketers that practice SEO. The new ...

Google’s Fast Flip Repackages News Publications with Innovative Format

Thursday, September 24th, 2009

If you haven’t tried Google’s Fast Flip, yet, it’s worth a click. Earlier this month, the company released a “labs” version of its latest product. The web and mobile pages of Fast Flip are designed to allow users to quickly access content from 39 prominent news sources, such as BBC ...

Latest Build of Google Chrome Supports Site Specific Search

Sunday, August 30th, 2009

One of the nicest features of Google Chrome is the single input field for entering URLs or search queries. One of the nicest features of Firefox is that you can search on different sites (search engines or apps) in their search engine input field. I’ve always wanted that feature on ...

How Twitter Almost Sold Me A New Car

Thursday, April 9th, 2009

I’m in the market to buy a new car, so on a whim, I thought I’d try a little experiment. See, here’s the thing, if I’m going to spend $20k or more on one item, why should I be the one who does all of the work? Shouldn’t these dealers ...

Bounce rates affecting rankings? Or SEO for SEO’s sake?

Tuesday, November 25th, 2008

Over at SEO Black Hat, QuadsZilla demonstrates correlation between traffic, specifically Google traffic, and bounce rate, claiming that bounce rate is being used to determine quality and factoring into rankings. Except his or her graphs show direct, rather than inverse, relationships between traffic and bounce rate. In other words, in ...

Google introduces SearchWiki; SEO heads explode

Friday, November 21st, 2008

If you’re signed in to Google this morning and have performed a search, you’ve no doubt noticed that they’ve introduced interaction elements that allow you to move results up or down or suppress them from your display. Google is calling this feature SearchWiki. According to the Google Help Center article ...

Stop Words Becoming Increasingly More Relevant to Domains and Search

Wednesday, November 19th, 2008

Stop words are words that search engines, like Google, traditionally ignore in searches. For that reason, they’ve been shunned by SEO specialists in regards to how they name domain names, page titles and other keyword-centric onsite SEO elements. However, that strategy has been changing lately, because search algorithms are starting ...

Google Customizing SERPs Based on IP

Thursday, October 9th, 2008

This morning when I was doing my daily check-up on client SERPs, I noticed something interesting. Above the number of returned results, Google informed me that my results were customized for the Nashville Metro area. My search wasn’t based on locale and was a pretty standard search term. So I ...

Google Chrome: Why?

Thursday, September 18th, 2008

It’s been a few weeks since the release of Google’s Chrome, and many people have now had the opportunity to try it and comment on its potential impact on the browser landscape.  Much of the discussion has centered around how Chrome performs, what features it lacks, and how the interface ...