The Raven Archive

Archive for the ‘ Contextual Advertising ’ Category

Google Attempts to Reduce Accidental Clicks on AdSense

Wednesday, November 14th, 2007

Philipp Lenssen at Google Blogoscoped recently reported on a new code/policy change with the clickable area of AdSense ads. In his entry, Google Redefines the Clickable AdSense Area, he stated: Similar to what Google has been doing with ads in search results, they also now restricted the clickable area in ...

Screenshots and Walkthrough of Google’s New AdSense Referral Product

Thursday, April 5th, 2007

Google started rolling out their new AdSense Referral product on Thursday night. Here’s a step-by-step walkthrough of their new product that is in beta — shocking, I know. Referrals Google Referrals allow you to choose specific products or keywords as ads on your site. This allows you to match content ...

Google Launches AdSense Referrals (Beta)

Thursday, April 5th, 2007

Google has debuted a new AdSense Referrals product. Although AdSense has supported referrals for a handful products and services (AdWords, AdSense, Firefox, etc…) for some time, the new referral program is a dramatic change for the product. The email message being sent out states the following new features: Earn extra ...

Google AdWords Location Targeting Preview – Made Easier

Wednesday, September 20th, 2006

The Google AdWords team recently announced the release of an ad preview tool for location targeting. The search results and ads are not active, so you can preview at will without accruing impressions or accidental clicks. Best of all, you can refine the results page by adding location attributes and ...

Goodbye Webalizer, Hello Google Analytics!

Monday, November 14th, 2005

Google Analytics was announced today, and it’s a big step forward for webmasters and web metrics. Urchin, which Google bought earlier this year and used as a foundation for Analytics, was a nice product. A little expensive, but the reports were definitely a step ahead of the competition. The installation ...

How To Test Google Adsense On Your Website

Thursday, October 27th, 2005

Google Adsense has the power to make very little money, or a tremendous amount of money, all on the same website. The disparity in income usually comes from poor ad placement, colors, and ad types. Google Adsense Colors There are generally three schools of thought regarding the color of Google ...