Content Strategy: What Works (and What Doesn’t) Session description: Get an inside look at the content creation strategy used by Portent to make their clients mores successful on the web. Ian will share how his agency has produced works that have earned links, rankings, social … Read More
Your clients all have the same challenge. They must a) find new customers and b) find them at the lowest cost possible—and they are looking to you for help. So what do you tell them? Your client must have a website that is properly optimized … Read More
Social Network Content Strategy Session description: Learn how to plan for a social networking project, why much of the advice social media gurus provide is wrong, how to select an appropriate toolset for the job, how to automatically populate your social networks and online communities … Read More
Vibrant, Compelling Copy: The Content in Content Strategy Session description: If your content is going to help you meet your business goals, you need to satisfy your site visitors’ needs. See the power of thinking about content as conversation and how it impacts the way … Read More
Data-Informed Content Strategy Session description: Learn how to analyze copious user data so that you can plan and budget for content strategies that work for audiences… and business plans. Organizations can effectively create and profit from content their audiences really care about. Speaker: Clare O’Brien, … Read More
Music junkies, film fanatics and marketing maniacs alike are descending on Austin this week, fearlessly getting their weird on at the proverbial mecca of the conference circuit, South By Southwest. Raven will be repping as exhibitors (have a blast in Texas, Jon, Alison and Taylor!) … Read More
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