Everyone knows content marketing works – but no one said it was easy. For content to have a serious impact on your business, you’ve got to be dedicated. You’ve got to produce relevant, informative, engaging and valuable works (be they tweets, blog entries, videos, infographics, … Read More
When it comes to pop culture, I’m an ignoramus. Not Courtney Seiter, Raven’s community manager and longtime rain on my “Did you hear that…?” parade. I share a YouTube video with 2,000 page views and she’s all, “Yeah, I saw that. Funny!” I send her … Read More
Imagine a company blog that posts huge piles of data, insults its readers liberally and peppers in a few F-bombs to boot. A recipe for disaster? You’d sure think so, but the content marketing strategy of OK Cupid has won the free dating website near … Read More
Ever had a migraine? One of those eyesight-blurring, arm-tingling, nausea-inducing, skull-exploding headstorms that makes you crawl to the nearest dark room immediately and curl up like a grub? If not, count your blessings. If you have, then you know how important it is not to … Read More
One of the best parts of my job is editing and managing the Raven blog. And the best part of that job is working with the many smart and talented members of the Raven community who write amazing guest posts for us. As 2012 comes … Read More
If you invested in a $2.5 million bra, you’d want the world to see it. Preferably on a supermodel like Alessandra Ambrosio. Victoria’s Secret has taken its annual fashion show from a simple showcase of everyday lingerie to an orchestrated spectacle of fantasy costumes — … Read More
It’s been exactly 20 years since Sneakers had Robert Redford, Sidney Poitier, Dan Aykroyd, River Phoenix and David Strathairn scampering to secure the ultimate code-breaking device. While Slate’s recent four-part series on the importance of the movie to tech culture may have been overkill, there … Read More
Big changes have come to Google search results since the big G started its quest to connect authors of blog articles to signals of relevance and authority. Google has claimed patents surrounding the application of “Author Rank” to their results, and in 2011 they released … Read More
Have you ever been to the end … of your blog? I’ve been editing Raven’s blog for about a year now, but the blog has a much longer history. Recently, I – along with Raven’s Product Marketing Manager Jeremy Rivera – discovered just how deep … Read More
