What is Diaspora, and how does it affect social media marketing?
Written by Jon Henshaw | Posted on December 13th, 2010
The most popular social network, Facebook, wants you to use their network for one reason: so they can profit from your data. That’s an excellent goal for a business, but it’s not so excellent for its users. Facebook is banking on presenting a service that’s so useful — even necessary — that you won’t mind …
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List of Epic Ninja Awesomeness
Written by Arienne Holland | Posted on December 1st, 2010
What you could do with the time you save by using Raven Internet Marketing Tools.
Die, Epic, Ninja Words, Die
Written by Arienne Holland | Posted on November 23rd, 2010
Homer’s Odyssey was epic. You’re not. Help end the assault of words full of sound and fury, signifying nothing. Examples include: Epic Ninja Guru Awesomeness Skillz Why kill words like these from your marketing copy, blog posts, Twitter bios, etc.? 1. People laugh at you. Not with you, at you. And since your friends and …
Try the 30/30 Minute Work Cycle
Written by Virginia Nussey | Posted on November 15th, 2010
One of the world’s greatest computer criminal masterminds is serving two concurrent 20-year sentences following a series of cyberheists unparalleled in their sheer volume of human victimization. Albert Gonzalez used his hacker powers for evil, and it’s actually a really sad story because, as the PSAs of the ’70s pointed out, a mind is a …
Raven-Symone vs. Raven Internet Marketing Tools
Written by Raven | Posted on September 17th, 2010
Others are in doubt, but I am in the camp that Google’s Instant Search may actually promote long tail keyword search queries because the user is prompted to refine their search. I take issue with industry experts who say people ultimately are too stupid to be more specific when searching on Google. Well, maybe their clients are, but …
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Google Instant Will Not Cause Death by Starvation
Written by Raven | Posted on September 10th, 2010
If Google isn’t trying to drive out all other data collection platforms with Google Instant search, then Google must have other nefarious intentions. After all, it’s just a computer program that wants to enslave humanity. Why else would Google make any changes other than to more efficiently enslave us? Hours after its release, some on …
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Google Instant Is Not The Terminator
Written by Raven | Posted on September 9th, 2010
Google made a change. People are outraged. They have too much data already, your information will never be private again, they’re a monopoly, they’re closer to being self-aware! You know, just like every other time Google makes a change. Or every time Facebook makes a change. Or any time Windows gets updated. The potential for …
Yahoo! and Bing Sitting in a Tree, S-E-R-P-I-N-G!
Written by Jon Henshaw | Posted on August 26th, 2010
“Hey Jon, have you heard? Yahoo! is now using Bing’s index in their search results!!! What is Raven going to do about it?!?” Indeed, I have heard. Thanks, of course, to my stringent policy of not living underneath a rock. And, as usual, we do have a plan, mostly. Our plan is to observe the …
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Personal Branding is Bullshit
Written by Arienne Holland | Posted on August 20th, 2010
Let me rephrase: “personal brand” is a made-up term for “person.” A company needs a brand, an identity. A company is paperwork filed with the government. A logo, a slogan, a design style, an advertising or marketing campaign — these things help create a personality for the company. This week at SES San Francisco, several …
Google Wave Created More Problems Than It Solved
Written by Jon Henshaw | Posted on August 5th, 2010
Google will abandon Google Wave in 2011. Before I rant about what I think was wrong with Google Wave, and why I thought it was doomed to fail from the beginning, I must first admit that I, too, manage an imperfect product. As Raven’s product manager, I can look at just about any aspect of it …
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