Case Study: How An SEO Company does link building better with Raven
Bob Jones is founder of An SEO Company, an Australian… well… SEO company that has been using Raven for nearly a year. Raven had been on Bob’s radar for a while, but he couldn’t justify the cost at first. At least not until he started getting serious with link building.
Let’s let Bob take the story from here:
What was your initial problem or need?
We had a similar in-house link management tool, but the maintenance and upkeep of the tool was requiring too much dev time. Raven is constantly updated and improved, and they listen to our suggestions. Once you take the dev’s hourly wages into account, Raven was a no-brainer.
What other solutions were you considering?
Besides our in-house tool, we’ve tried customized Excel sheets in the past. Not recommended!
What was Raven’s biggest selling point for you?
Price versus features. Reputation. Social presence of the Raven staff.
How often do you use Raven?
Several hours per day.
How many people on your team use Raven? What about Raven fits for your team’s workflow?
We have two Raven accounts. One has four people, the other three. The Raven Firefox Toolbar makes it easy for our linkbuilders to immediately record any request that they do.
Which tools within Raven do you use most often?
The Link Manager 99% of the time.
Do you use any of Raven’s automated features, such as automated reports or link monitoring? If so, how have those helped you?
I always check the link monitoring option, simply because it has proven to save me many a link in the past. People redoing their sites often get rid of or move the page where my link was placed. I send them a quick email after the link monitor alerts me about any changes. Raven’s link monitoring tool has helped me save several precious links, which would have disappeared unnoticed otherwise. I love it!
Has Raven solved the initial problem/need for which you chose it?
Yes, Raven has improved my link building success ratio and makes link building life a lot easier overall.
What else Bob recommends
Have you discovered other ways that Raven helps your agency that you weren’t expecting?
Little things like the Find Contacts feature prove very useful at times. It saves me having to go through WHOIS records and other time intensive searches.
Which tools besides Raven (online or offline) do you also use for your Internet marketing?
I’m an SEOmoz Pro member, I have an SEMRush pro account, a MajesticSEO pro account and a paid subscription to Eric Ward’s link building emails. I also use a plethora of free tools, such as SEO Spider from Screaming Frog, URIValet and the SEOBook toolbar.
Three sentences or less
If you wanted to recommend Raven to another agency, could you say in three sentences or less why Raven is a good choice?
Go Raven or go home if you take your link building seriously. Raven makes scaling up your efforts very easy. It allows you to build a database of prospects, which you can always refer to again in future link building projects.
Contact Bob Jones at email@example.com. Read more about him—he loves the smell of old books!—on his about page. Not using Raven for SEO link building, research, rank checking or reporting? Take advantage of our free, 30-day trial today!