Liveblog from Bolo 2011: The Future of Agencies in Paid, Earned & Owned Media
Written by Alison Groves | Posted on October 11th, 2011
Advertising Super Forum: The Future of Agencies in Paid, Earned & Owned Media Session description: LThe role of the agency in paid, earned and owned media, including threats of agency disintermediation by ad networks, search engines and other vendors. Speakers: Lisa Bari, Jason Damas, Steve Schildwachter, Matt Lawson The skinny Online advertising is growing, outpacing …
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Liveblog from Bolo 2011: Maximizing Your Digital Marketing Investments
Written by Alison Groves | Posted on October 11th, 2011
KEYNOTE – Lessons Learned: Maximizing Returns with Your Digital Marketing Investments Session description: Lessons learned as they relate to digital media and advertising based on an array of comScore studies. Guiding agencies down a path toward more effective planning, stronger evaluation and overall improved results. Speakers: Hugh McGoran The skinny The advertising ecosystem has changed …
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Liveblog from Bolo 2011: Completing the Puzzle of Real-Time Data
Written by Alison Groves | Posted on October 10th, 2011
Completing the Puzzle of Real-Time Data-Driven Marketing: Where’s the Missing Piece? Session description: In putting together a complete marketing campaign, we know that building an attribution model, one which determines optimal allocation and investment of media dollars, is a key practice, especially for players with large datasets. This presentation will address the major challenges that …
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Liveblog from Bolo 2011: Facebook 2.0
Written by Alison Groves | Posted on October 10th, 2011
Facebook 2.0: How agencies can transform Facebook into a powerful engagement channel Session description: In this super session, a panel of agency, client side and academia experts discuss the Facebook 2.0 ideal state, best practices and actionable steps to turn Facebook into a powerful relationship channel. Speakers: Laurie Buczek, Jay Feitlinger, Jeff Widman, Zach Welch …
Bolo 2011 Keynote: UnMarketing -Stop Marketing. Start Engaging.
Written by Alison Groves | Posted on October 10th, 2011
UnMarketing – Stop Marketing. Start Engaging. Session description: Online and offline methods of staying in front of your client’s target audience, plus practical tools to implement the tactics right away. Speaker: Scott Stratten The skinny “At every point of engagement, you are marketing your business.” Ed note: It sounds like Scott is from Canada, so …
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Where’s Raven? September 2011
Written by Alison Groves | Posted on September 1st, 2011
Where is Raven, indeed. August was a busy month for us with the launch of our online advertising tools, speaking engagements and a little trip to San Francisco for Search Engine Strategies. September sees us just as busy with conferences, speaking engagements and major enhancements to our social media tools. Where we’re jetting off to …
Where’s Raven: August 2011 edition
Written by Alison Groves | Posted on August 3rd, 2011
July was a busy time on the home front for Raven as we introduced our brand new online advertising tools. If you haven’t had a chance to check them out yet, I highly recommend it. I think people will not only love the reporting, but also the capability to truly manage your Internet marketing all …
MozCon 2011: Measure the Right Things and Achieve Magical, Analytics Awesomeness
Written by Alison Groves | Posted on July 29th, 2011
Measure the Right Things and Achieve Magical, Analytics Awesomeness Session description: As marketers, we often fall in love with the wrong metrics and optimize/report in ways that don’t move the business goals forward. In this talk, Avinash shows a simple, powerful process to focus on and measure the right metrics, then customize your tools to …
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MozCon 2011: How Big Brands Can Compete in Tough SERPs without Risk
Written by Alison Groves | Posted on July 29th, 2011
How Big Brands Can Compete in Tough SERPs without Risk Session description: The temptation is always there – just spend $50K/month and you, too, could have pages of middling quality and low interest levels ranking atop the results. The reality is that real risk and unsustainability accompanies link buying and other gray/black hat practices. Adam …
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MozCon 2011: How to Earn the Links the Lazy Link Builders Buy
Written by Alison Groves | Posted on July 28th, 2011
How to Earn the Links the Lazy Link Builders Buy Session description: Sure, you could go buy those links and risk your site’s standing with Google (and your SEO reputation). Or, you could follow Wil’s always creative, engaging and passionate advice for how to earn links the white-hat, long-term way. Speaker: Wil Reynolds, SEER Interactive …
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