How to create a social customer care hub with Raven
Written by Alison Groves | Posted on December 12th, 2011
Customer care is everything. It’s in every facet of your organization. A developer fixes a problem. Someone on your marketing staff interacts with a client at an event. A publicist notices a complaint and helps assist. All of these touch points require your team to be kind, efficient and – most important of all – …
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26 more SEO and social tips from SearchLove
Written by Alison Groves | Posted on October 25th, 2011
Distilled’s SearchLove conference Day One was pretty good, with 25 great SEO and social tips I shared with you yesterday. Day Two brought even more tips and tricks from some of the best practitioners in the world. Here’s the wrap-up. Personalization, profiles and privacy Ciaran Norris, Director Emerging Media, Mindshare We shouldn’t be talking about …
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25 SEO and social tips from SearchLove
Written by Alison Groves | Posted on October 24th, 2011
Couldn’t make it to London for SearchLove, Distilled’s SEO conference? I have you covered with this breakdown of highlights from all of today’s sessions. SearchLove presenters had extremely great content, with plenty of actionable data for the SEO community. Everything’s easier with fans Rand Fishkin, CEO, SEOmoz Every piece of content earns links. If the …
10 social media trends that agencies should know
Written by Alison Groves | Posted on October 21st, 2011
Agencies, gear up for a new type of service you can sell: social media management. That was a major theme of last week’s Bolo 2011—which stands for Be On the Look Out—an annual conference by Agencyside that helps agencies learn how to cope with an ever changing marketplace. This year the focus was social-media heavy, …
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Liveblog from Bolo 2011: Social Media for Agencies
Written by Alison Groves | Posted on October 11th, 2011
Social Media For Agencies — Starting, Leveraging and Tracking a Profitable Social Media Practice Session description: Overcome the cultural and business model hurdles to create a profitable social media practice area. Set up procedures to quickly understand program effectiveness. The role of mobile in any social media program. How to package, price, and sell social …
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Liveblog from Bolo 2011: The Future of Agencies in Paid, Earned & Owned Media
Written by Alison Groves | Posted on October 11th, 2011
Advertising Super Forum: The Future of Agencies in Paid, Earned & Owned Media Session description: LThe role of the agency in paid, earned and owned media, including threats of agency disintermediation by ad networks, search engines and other vendors. Speakers: Lisa Bari, Jason Damas, Steve Schildwachter, Matt Lawson The skinny Online advertising is growing, outpacing …
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Liveblog from Bolo 2011: Maximizing Your Digital Marketing Investments
Written by Alison Groves | Posted on October 11th, 2011
KEYNOTE – Lessons Learned: Maximizing Returns with Your Digital Marketing Investments Session description: Lessons learned as they relate to digital media and advertising based on an array of comScore studies. Guiding agencies down a path toward more effective planning, stronger evaluation and overall improved results. Speakers: Hugh McGoran The skinny The advertising ecosystem has changed …
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Liveblog from Bolo 2011: Completing the Puzzle of Real-Time Data
Written by Alison Groves | Posted on October 10th, 2011
Completing the Puzzle of Real-Time Data-Driven Marketing: Where’s the Missing Piece? Session description: In putting together a complete marketing campaign, we know that building an attribution model, one which determines optimal allocation and investment of media dollars, is a key practice, especially for players with large datasets. This presentation will address the major challenges that …
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Liveblog from Bolo 2011: Facebook 2.0
Written by Alison Groves | Posted on October 10th, 2011
Facebook 2.0: How agencies can transform Facebook into a powerful engagement channel Session description: In this super session, a panel of agency, client side and academia experts discuss the Facebook 2.0 ideal state, best practices and actionable steps to turn Facebook into a powerful relationship channel. Speakers: Laurie Buczek, Jay Feitlinger, Jeff Widman, Zach Welch …
Bolo 2011 Keynote: UnMarketing -Stop Marketing. Start Engaging.
Written by Alison Groves | Posted on October 10th, 2011
UnMarketing – Stop Marketing. Start Engaging. Session description: Online and offline methods of staying in front of your client’s target audience, plus practical tools to implement the tactics right away. Speaker: Scott Stratten The skinny “At every point of engagement, you are marketing your business.” Ed note: It sounds like Scott is from Canada, so …
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