Apple’s Marketing Spanks Microsoft’s Marketing

It’s hard to sell something you don’t really believe in. That’s the assumption I’ve been making with Microsoft’s new ad campaign, created by Crispin Porter & Bogusky. Microsoft has thrown some $300 million dollars at CP&B to make them pretty again, but the only thing they’ve been able to do is a sloppy job of plastic surgery. The entire campaign has seemingly been sloppily handled, as indicated by an abrupt confusion and stop of the Gates & Seinfeld ads and the overtly touted spending budget. With such PR and marketing gaffes, it’s made Microsoft once again an easy target, as seen in Apple’s new commercial, Bean Counter.