Why is real time so important in social media?

Simply put: Because social media moves really, really fast.

As Raven got ready to launch our new real-time Social Stream features, we were happy to uncover an infographic from Vancouver-based social media agency Popcorn that helps explain just how important a single minute is when it comes to social media. (Click to enlarge.)

 

Couple this with two recent studies that show that 95% Of Facebook wall posts are not answered by brands and 70% of customers ignore customer complaints on Twitter, and it’s clear that real-time social media monitoring can provide a big win to companies willing to implement it.

Ready to get started with Raven Tools’ real-time social media monitoring and management? Sign up for a free 30-day trial today!