kl.am URL Link Shortener Now Supports Google Analytics Campaign Source, Medium and Name Variables
Did you know that you can tag your links so you can sort results in Google Analytics? Well you can and Google even has a link tagging document to prove it.
Google Analytics’ link tagging capabilities allow you to uniquely identify virtually any campaign you can think of. But, don’t think that you must use all six fields in the URL Builder form in each of your links. On the contrary, you’ll usually only need to use Source, Medium, Name, and Term (for paid keywords). The table below shows how you might tag the three most common kinds of online campaigns – banner ads, email campaigns, and paid keywords.
The tags are formally called Campaign Variables, and Joost de Valk does an excellent job explaining them in his Twitter Analytics article.
kl.am now officially support Campaign Variables. When you add a Campaign Source, Medium and/or Name variable(s) in kl.am, it appends the URL with a special string of code. For example, if the Source was “Twitter”, the Medium was “kl.am” and the Campaign Name was “Social Media”, the appended string would look like this: ?utm_source=Twitter&utm_medium=kl.am&utm_campaign=Social+Media
To add Campaign Variables to kl.am links, simply click on the “kustomize” link. You can also add variables to links you’ve already created, by editing them.
Filed under: URL Link Shortener
Thank you Raven, this is incredible!
Hot little tip right there!
Set up our vanity URL with tags at http://kl.am/ecommerce
[...] service, kl.am, even lets you append Google Analytics campaign variables for your short url so you can track them by source in Analytics. I can’t speak to kl.am’s other [...]
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