Raven SEO Weekly Digest – Issue 43

Family Guy Goes AdSense

In June, Google signed a deal with Family Guy creator, Seth MacFarlane. The deal would see Google syndicate a series of 50 short cartoons by MacFarlane through AdSense and the Google content network. The first in the series of cartoons is available on YouTube and are sponsored by none other than Burger King. How will this benefit you? Advertisers are given the option of choosing between pre- and post-roll ads amongst others. The much maligned video advertising never seemed to have caught on, especially with the relatively random videos showing up on websites. However, it is thought that those not keen on the idea of videos previously may reconsider video advertising if their target audience equates with the offbeat Family Guy humor.

Live Results More Relevant Than Google?

Throwing all of your SEO efforts and resources into just ranking well in Google is not advisable. If you’re relying on just the big G for your traffic your need to start branching out. Granted, Yahoo! and Live are lagging behind Google, but that doesn’t necessarily mean their results should be any less relevant. Dave Snyder at Snydey Sense puts forward some interesting claims and backs up those claims with non biased evidence — Live search seem to be producing increasingly more relevant search results.

How Does Social Media Affect Search?

Social Media and search marketing: two very defined topics with a broad spectrum of options. But in an SEO campaign, how best are they to be utilized? Lee Odden at the Online Marketing Blog defines Social media and search marketing as ‘two peas in a pod, complementary or two very distinct channels’. Social media is getting a lot of attention — people no longer use search exclusively to find what they want. The more time they spend on social media websites, the more open they are to connecting, sharing and interacting.

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