Raven SEO Weekly Digest – Issue 31

Yahoo! Strikes Deal With Google as Microsoft Talks End

In a deal that was widely anticipated by a lot of people in the search industry, Yahoo! has agreed to let Google sell some of the ads it runs alongside search results. It is thought that the deal may add an estimated $800 million a year to sales. The deal is apparently so huge, that the companies have delayed implementing the program for three and a half months to allow the U.S. Justice Department to review it.

More Work Less Talk in the SEO World

Whether you’re a white hat, black hat or blue hat SEO, you’re responsible for the reputation and future of the search industry. Websites such as SEO Rip Off only cater to the negativity surrounding the SEO world. Let’s not give them that chance. Gonzo SEO recommends that we stand up and be counted, focus on what we’re good at, and get back to marketing.

Research for Linkbait

Creating an effective linkbait piece requires decent researching skills. The information is out there to craft some really good linkbait, but the information could be a little… suspect. You should research your linkbait by subscribing to Google Alerts, reading RSS and news feeds, reading comments and monitoring the social networking sites.

Raven Recap

Filed under: SEO Weekly Digest