Raven SEO Weekly Digest – Issue 29

Google Updates Their Favicon

It’s amazing when an image barely big enough for most people to notice, can have such an impact upon the internet community. A favicon can be as small as 16px by 16px and Google’s old favicon consisted of a multicolored capital ‘G’. This morning, the all blue lowercase favicon was revealed and all is not well. I’ve yet to talk to anyone who likes the updated favicon rather than the original. Only time will tell if this is a temporary measure.

The SEM 2.0 Pyramid (SEO + SMO + PPC)

You’ve heard of the healthy eating pyramid, now we have the SEM 2.0 Pyramid. With all of its ingredients, it can make for one crazy diet. Throw in a little web 2.0, social media optimization, pay per click and search engine optimization and you will soon be full up. Learn to manage your SEM overindulgence by following the three key areas: audiences, keywords and messages.

Will Linkbait Ruin the Internet?

Has a recent linkbait furore made us all change the way we should approach linkbaiting? Jill Whalen certainly thinks so. Recently a completely fabricated piece of linkbait was used to drive traffic. Some SEO’s applauded the efforts for a job well done — some are of the opinion that we are morally obligated to make sure that linkbait we use in our campaigns has at least some element of truth to it. Google’s Matt Cutts has even weighed in on the situation by saying that links obtained through deception would most certainly go against their webmaster guidelines. Jill has a valid claim, our industry has a bad enough reputation without us all being tarnished with the ‘fraudulent linkbait’ brush. Avoiding that may prove to be the bigger obstacle.

Raven Recap

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